blue top
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$28.85avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+81.7%90-day search growth — must beat 0% to launch
Price range
Great$7.01–$66.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,583.43avg incumbent reviews — the moat a new listing must climb
Market size
Okay$120K$120K/yr · 1.5M searches
Returns
Bad10.9%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue top is a $120K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue top market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $87K–$115K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #7,025
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 97%
- Out of stock
- 3.0%
- Avg brand age
- -2 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
47
Top-5 brand share
72%
Top 20: 92%
Top-5 click share
15%
Top 20: 41%
Open market
25%
- Princess Polly61%
- Amazon Essentials4%
- YBSKG3%
- PRETTYGARDEN3%
- Darong2%
- Hafailia2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +81.7% search growth over the last 90 days.Peak months: Jun, Sep, Oct · busiest ÷ quietest = 5.0×
Top blue top search terms
- princess polly628K/yr
- blue top422K/yr
- blue tops131K/yr
- zara tops for women58K/yr
- princess polly tops42K/yr
- feminine tops27K/yr
- elevated basics womens tops17K/yr
- tops trendy29K/yr
- zara tops39K/yr
- stylish tops13K/yr
Top blue top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Princess Polly Dasha Mini Dress Navy
Princess Polly$45.933.7★102 rev
Princess Polly Renaissance Corset Lace Top Black/White
Princess Polly$43.570.0★0 rev
Womens Strapless Tube Top Mini Dress Ruched Sleeveless Off Shoulder Flared Short Dress Party Club Y2K Dresses Light Blue
YBSKG$34.204.3★425 rev
Princess Polly Corella Top White
Princess Polly$19.434.0★31 rev
Princess Polly Nellie Mini Dress Brown Polka Dot
Princess Polly$52.974.2★84 rev
Newest
by launch date
Princess Polly Renaissance Corset Lace Top White Polka
Princess Polly$43.110 rev
Princess Polly Dasha Mini Dress Navy
Princess Polly$45.93102 rev
Princess Polly Corella Top White
Princess Polly$19.4331 rev
Princess Polly Nellie Mini Dress Brown Polka Dot
Princess Polly$52.9784 rev
Princess Polly Love Birds Mini Dress Red
Princess Polly$34.065 rev
Trending
90-day click momentum
Princess Polly Sugar Mini Dress Leopard
Princess Polly$30.664.3★
Princess Polly Renaissance Corset Lace Top White Polka
Princess Polly$43.110.0★
Princess Polly Love Birds Mini Dress Red
Princess Polly$34.064.5★
Black Mini Skirt - Womens Skorts Sexy Mid-Waisted Pencil Bodycon Short Skirts with Shorts Underneath and Front Split 2026 M
Hafailia$18.354.2★
Princess Polly Renaissance Corset Lace Top Black/White
Princess Polly$43.570.0★
What buyers say about blue top
What buyers praise and complain about, mined from review topics.What buyers love
“fits as expected”
“comfortable to wear”
“color is pretty”
“Very soft material”
“Very flattering”
“Good quality”
“Buttery soft”
“Nice stretchy material”
“The value is great on this dress”
“The design is so cute”
What buyers complain about
“Awkward fit”
“Not meant for large breasts”
“see-through”
“Bad material”
“It doesnt have any stretch to it”
“Darker colors might be better”
“Super disappointed in quality”
“not flattering at all”
“See through, thin”
“just wish it was longer”
Top return reasons
Common questions
- Is blue top profitable to sell on Amazon United States?
- The niche generates $120K/yr across 158 tracked products. 13 of 73 products launched in the last 360 days are still selling. 90-day search growth is +81.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the blue top niche?
- 44 brands and 47 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in blue top?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Transparency. The return rate is 10.9% — above our launch gate.
- When does demand for blue top peak?
- Demand peaks in Jun–Sep–Oct; the busiest month runs 5.0× the quietest.
- What does it cost to enter the blue top niche?
- Listings span $7.01–$66.63; the average listing price is $28.85 (sweet spot $15–$100). The average incumbent carries 2,583 reviews — the moat a new listing must climb.