Blue Tie

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

+17.8%

Conversion, latest week

1.8%

Market size, estimated

$103Ka year

Peak month

October6.1× the quietest month

Top search term

paisley ties for men43K searches a year

Listings sell for $22.68 on average, from $7.03 to $79.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.68 that is $0 to $2K a year per listing.

Average price

$22.68inside the $15 to $100 sweet spot

Price range

$7.03–$79.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #187 within Ties, Cummerbunds & Pocket Squares. It carries 2,111 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#187in Ties, Cummerbunds & Pocket Squares

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,111per listing

Listings tracked

130

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months