blue tennis shoes
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$39.70avg listing price — sweet spot $15–$100
Price range
Incredible$14.83–$83.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad8,024.01avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.9%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 402K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue tennis shoes is a $40K/yr Amazon United States market (402K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
blue tennis shoes market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #696
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 17.1%
- Avg brand age
- 39 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
155
Top-5 brand share
67%
Top 20: 89%
Top-5 click share
17%
Top 20: 40%
Open market
30%
- Converse37%
- ZGR17%
- rosyclo8%
- adidas3%
- Amazon Essentials3%
- hello basics3%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +21.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Top blue tennis shoes search terms
- blue converse72K/yr
- blue sneakers for men47K/yr
- blue shoes men48K/yr
- blue converse women15K/yr
- mens blue shoes26K/yr
- navy blue converse23K/yr
- light blue converse19K/yr
- blue mens shoes16K/yr
- blue and white shoes15K/yr
- blue shoes for men15K/yr
Top blue tennis shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Converse Unisex Adult Chuck Taylor All Star High Top Red 13.5 Womens/11.5 Mens
Converse$59.454.6★31,210 rev
Converse Chuck Taylor All Star Low Top Sneaker Black Mens 13 Womens 15 Medium
Converse$57.974.5★41,028 rev
Converse Unisex Chuck Taylor All Star Canvas OX Navy 3.5
Converse$56.264.5★41,028 rev
rosyclo Canvas Shoes for Women and Men High Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Baby Blue
rosyclo$24.324.4★56 rev
ZGR Womens High Top Canvas Sneakers Lace up Canvas Shoes Casual Tennis Walking Shoes(Blue.US9.5)
ZGR$19.224.6★3,128 rev
Newest
by launch date
rosyclo Canvas Shoes for Women and Men Low Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Blue
rosyclo$23.6278 rev
rosyclo Canvas Shoes for Women and Men Low Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Blue
rosyclo$23.8678 rev
rosyclo Canvas Shoes for Women and Men High Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Baby Blue
rosyclo$24.3256 rev
Converse Womens Chuck Taylor All Star Lift Platform You Dew You/White/Black Women 7.5 M
Converse$69.542,480 rev
Converse Womens Chuck Taylor All Star Madison Mid-Top Sneaker Blueberry Ice/White/Black 7.5 M
Converse$67.822,401 rev
Trending
90-day click momentum
ZGR Womens Canvas Sneakers High Top Lace ups Casual Walking Shoes (Navy US9)
ZGR$21.124.5★
ZGR Mens High Top Canvas Sneakers Lace Up Classic Casual Walking Shoes(Blue US09.5)
ZGR$15.434.4★
Converse Chuck Taylor All Star Shoes (M9160) Hi Top in Black Size: 14 D(M) US Mens Color: Black
Converse$51.144.6★
rosyclo Canvas Shoes for Women and Men Low Top Canvas Sneakers Fashion Lace Up Comfortable Womens Classic Casual Tennis Walking Shoes Blue
rosyclo$23.864.5★
Converse Unisex Adult Chuck Taylor All Star High Top Red 13.5 Womens/11.5 Mens
Converse$59.454.6★
What buyers say about blue tennis shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Correct fit”
“Quality sneaker”
“Beautiful color”
“Good price”
“Stylish, Comfortable and So Easy to Put On”
“Lightweight just what I wanted”
“they feel very durable”
“are perfect for everyday use”
“Performs as expected”
What buyers complain about
“Runs a little small”
“I broke them in for a week before”
“The color is off from what is shown on the site”
“No padding, not comfortable”
“didn't hold up like I would expect in an Athletic show”
“Not Comfortable”
“the shoe heel already developed a small hole due to wear”
“Shoes were too narrow”
“the back of the shoe is very stiff to make it easy to slip on”
“Difficult to get on”
Top return reasons
Common questions
- Is blue tennis shoes profitable to sell on Amazon United States?
- The niche generates $40K/yr across 158 tracked products. 7 of 30 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the blue tennis shoes niche?
- 44 brands and 155 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in blue tennis shoes?
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 7.9% — above our launch gate.
- When does demand for blue tennis shoes peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the blue tennis shoes niche?
- Listings span $14.83–$83.62; the average listing price is $39.70 (sweet spot $15–$100). The average incumbent carries 8,024 reviews — the moat a new listing must climb.