blue sweatshirt women
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$21.77avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$7.66–$50.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad11,489.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 262K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad8.9%return rate — above 5% kills the launch gate
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue sweatshirt women is a $51K/yr Amazon United States market (262K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue sweatshirt women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #585
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 80%
- Out of stock
- 0.3%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
94
Top-5 brand share
53%
Top 20: 82%
Top-5 click share
19%
Top 20: 43%
Open market
44%
- Amazon Essentials24%
- PRETTYGARDEN10%
- Gildan9%
- Hanes6%
- EasyGala3%
- Dnzzs3%
Demand
Weekly Amazon search volume, last 39 weeks — -57.4% search growth over the last 90 days.Top blue sweatshirt women search terms
- light blue sweatshirt50K/yr
- blue crewneck sweatshirt28K/yr
- royal blue crewneck sweatshirt22K/yr
- blue crewneck17K/yr
- baby blue sweatshirt16K/yr
- royal blue crewneck10K/yr
- light blue crewneck7K/yr
- light blue crewneck sweatshirt11K/yr
- womens royal blue sweatshirt16K/yr
- baby blue sweatshirt for women7K/yr
Top blue sweatshirt women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Blue X-Large
Amazon Essentials$11.684.5★41,564 rev
Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Blue Medium
Amazon Essentials$13.354.3★19,820 rev
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Large)
PRETTYGARDEN$25.504.2★223 rev
Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack Royal (1-Pack) Large
Gildan$11.664.6★48,488 rev
Hanes Mens EcoSmart Sweatshirt Light Blue Large
Hanes$8.824.6★141,440 rev
Newest
by launch date
Kingsted Light Blue Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (Carolina Blue Large)
Kingsted$38.4332 rev
EasyGala Women Fleece Sweatshirts Oversized Crewneck Pullover Trendy Long Sleeve Tops Fashion Fall Outfits Clothes 2026 Light Blue Medium
EasyGala$22.51216 rev
EasyGala Women Fleece Sweatshirts Oversized Crewneck Pullover Trendy Long Sleeve Tops Fashion Fall Outfits Clothes 2026 Royal Blue Medium
EasyGala$22.64216 rev
Stelle Ladies Cropped Sweatshirts Cotton Long Sleeve Shirts for Women Trendy Teacher Clothes Sweat Tops Baby Blue Medium
Stelle$27.83208 rev
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Large)
PRETTYGARDEN$25.50223 rev
Trending
90-day click momentumKingsted Light Blue Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (Carolina Blue Large)
Kingsted$38.434.8★
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Medium)
PRETTYGARDEN$25.634.2★
Orchidays Womens Casual Crewneck Sweatshirt Long Sleeve Loose Fitting Pullovers Fall Tops Light Blue
Orchidays$23.134.4★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Blue X-Large
Amazon Essentials$11.684.5★
Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Blue Large
Gacaky$34.554.4★
What buyers say about blue sweatshirt women
What buyers praise and complain about, mined from review topics.What buyers love
“Material is soft”
“True to fit”
“Extremely comfortable”
“Vibrant color”
“AMAZING quality”
“Keeps me warm”
“Good price”
“Material is soft”
“Super comfy lightweight shirt”
“exactly like the picture”
What buyers complain about
“Runs large”
“Its a cheap product”
“This color is subtle not bright”
“thinner than I expected”
“Polyester plastic”
“Shrinks”
“Sleeves were long”
“Not as shown”
“Just a bit pricey for what it is”
“No stretch”
Top return reasons
Common questions
- Is blue sweatshirt women profitable to sell on Amazon United States?
- The niche generates $51K/yr across 129 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -57.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the blue sweatshirt women niche?
- 49 brands and 94 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in blue sweatshirt women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 8.9% — above our launch gate.
- What does it cost to enter the blue sweatshirt women niche?
- Listings span $7.66–$50.21; the average listing price is $21.77 (sweet spot $15–$100). The average incumbent carries 11,489 reviews — the moat a new listing must climb.