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Blue Suspenders

Fail

An estimated 6.6% of orders come back, so Blue Suspenders is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$101K/yr126K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
45%top-5 click share · 19 brands · 26 sellers

Flapen Score

Blue Suspenders against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Suspenders is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Suspenders market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Suspenders 126K times last year and spent an estimated $101K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
7.1%
Market size, estimated
$101Ka year
Peak month
October24.1× the quietest month
Top search term
blue suspenders60K searches a year

02 · Price

A sale here is worth $11.35.

Listings sell for $11.35 on average, from $5.24 to $27.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $11.35 that is $9K to $11K a year per listing.

Average price
$11.35under the $15 to $100 sweet spot
Price range
$5.24–$27.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #4,884 within Suspenders. It carries 3,643 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#4,884in Suspenders
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,643per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Blue Suspenders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

26

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

36%

  • Brand 129%
  • Brand 213%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Blue Suspenders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 24.1×

Search terms

Top Blue Suspenders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue suspenders60K/yr
  • blue suspenders for men19K/yr
  • royal blue suspenders7K/yr
  • blue suspenders for women16K/yr
  • royal blue suspenders for men3K/yr
  • minion suspenders6K/yr
  • mario suspenders4K/yr
  • suspenders blue4K/yr
  • blue suspenders for minion costume6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Suspenders

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
6.6%of orders come back
“Poor quality control”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Suspenders questions

Answered from the same tracked data.