blue sunglasses
Worth a lookShows a sweet-spot price point ($23.27 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$23.27avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Growth
Good+57.8%90-day search growth — must beat 0% to launch
Market size
Good$450K$450K/yr · 660K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,413.82avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$5.50–$431.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, blue sunglasses is a $450K/yr Amazon United States market (660K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
blue sunglasses market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $349K–$465K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #569
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 1.2%
- Avg brand age
- 48 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
50 rising
Sellers
63
Top-5 brand share
56%
Top 20: 84%
Top-5 click share
22%
Top 20: 49%
Open market
41%
- SOJOS27%
- FEISEDY12%
- Allarallvr6%
- Meta5%
- VANLINKER5%
- mosanana4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +57.8% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
Top blue sunglasses search terms
- blue sunglasses191K/yr
- blue sunglasses for women81K/yr
- blue lens sunglasses76K/yr
- blue tinted sunglasses39K/yr
- blue sunglasses for men28K/yr
- light blue sunglasses28K/yr
- blue lenses sunglasses for women17K/yr
- navy blue sunglasses16K/yr
- blue frame sunglasses16K/yr
- blue aviator sunglasses for women13K/yr
Top blue sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Allarallvr Trendy Rectangle Sunglasses for Women Men Vintage 90s Square Shades Thick Frame Nude Sunnies Sunglasses AR82002 Blue
Allarallvr$12.844.7★1,009 rev
SOJOS Trendy Oversized Polarized Aviator Sunglasses Womens Men Retro Vintage 70s Style UV Protection Sun Glasses SJ2390 Navy Blue Frame/Gradient Blue Lens
SOJOS$14.424.6★785 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.544.1★2,558 rev
FEISEDY Rimless Rectangle Sunglasses - Vintage Candy Color - Beach Driving Fashion Accessory B2642 Blue
FEISEDY$14.534.3★3,133 rev
SOJOS Sunglasses SJ2229 Brown Tortoise Blue Women & Men
SOJOS$14.204.4★3,606 rev
Newest
by launch date
toTravelGear Polarized Sunglasses for Men and Women Retro Square Sun Glasses for Driving Traveling UV Protection(Light Blue)
toTravelGear$12.8829 rev
SIPHEW Mirrored Polarized Sunglasses for Women - Designer Oversized Square Beach Eyewear w UV400 Protection (A11-Matte Blue frame blue mirror Len)
SIPHEW$20.70134 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.542,558 rev
Meta Ray-Ban (Gen 2) Wayfarer Shiny Cosmic Blue | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses
Meta$431.562,558 rev
SOJOS Trendy Rectangle Polarized Sunglasses Womens Mens Small Retro Fashion Thin Slim Square Sunnies SJ2610 Brown/Blue
SOJOS$14.31986 rev
Trending
90-day click momentumMeta Ray-Ban (Gen 2) Wayfarer Shiny Cosmic Blue | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses
Meta$431.564.1★
toTravelGear Polarized Sunglasses for Men and Women Retro Square Sun Glasses for Driving Traveling UV Protection(Light Blue)
toTravelGear$12.884.4★
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
Meta$430.544.1★
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.754.6★
SIPHEW Mirrored Polarized Sunglasses for Women - Designer Oversized Square Beach Eyewear w UV400 Protection (A11-Matte Blue frame blue mirror Len)
SIPHEW$20.704.6★
What buyers say about blue sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is not flimsy at all”
“Great value”
“These fit very comfortably”
“Nice and comfortable”
“great shades”
“Cute style”
“Exactly as advertised”
“100% Perfect lightweight awesome glasses great value”
“Very stylish design”
“they are still very functional”
What buyers complain about
“very big”
“Low quality”
“Broke almost immediately”
“A Bit Overpriced”
“Wish they were a lil darker”
“The Bluetooth/connectivity is horrible”
“Super annoying while wearing them”
“broke easy”
“What a ripoff and false advertisement”
“Doesn't block out the light that well”
Top return reasons
Common questions
- Is blue sunglasses profitable to sell on Amazon United States?
- The niche generates $450K/yr across 104 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +57.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the blue sunglasses niche?
- 50 brands and 63 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in blue sunglasses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 6.0% — above our launch gate.
- When does demand for blue sunglasses peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
- What does it cost to enter the blue sunglasses niche?
- Listings span $5.50–$431.56; the average listing price is $23.27 (sweet spot $15–$100). The average incumbent carries 3,414 reviews — the moat a new listing must climb.