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Blue Sneakers

Fail

An estimated 12.3% of orders come back, so Blue Sneakers is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$47K/yr634K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
14%top-5 click share · 56 brands · 174 sellers

Flapen Score

Blue Sneakers against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Sneakers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Sneakers market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Sneakers 634K times last year and spent an estimated $47K. The top 5 brands take 48% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 634K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
634K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
0.2%
Market size, estimated
$47Ka year
Top search term
blue sneakers95K searches a year

02 · Price

A sale here is worth $38.81.

Listings sell for $38.81 on average, from $13.95 to $112.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.81 that is $0 to $4K a year per listing.

Average price
$38.81inside the $15 to $100 sweet spot
Price range
$13.95–$112.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
12.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #283 within Athletic. It carries 6,210 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
99%
Out of stock, average day
7.8%
Average rank
#283in Athletic
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
6,210per listing
Listings tracked
178

04 · Newcomers

11 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
62
Successful launches
11Amazon's first-year sales bar
Average brand age
34 months

Products

Top Blue Sneakers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

174

Top-5 brand share

48%

Top 20: 84%

Top-5 click share

14%

Top 20: 35%

Open market

48%

  • Brand 114%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Search terms

Top Blue Sneakers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue sneakers95K/yr
  • royal blue sneakers for women79K/yr
  • blue tennis shoes56K/yr
  • light blue sneakers for women47K/yr
  • royal blue sneakers45K/yr
  • light blue sneakers31K/yr
  • royal blue tennis shoes32K/yr
  • light blue womens shoes22K/yr
  • blue womens sneakers31K/yr
  • blue sneakers women23K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Sneakers

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
30%of negative reviews mention “Size-Overall”
12.3%of orders come back
“Ran small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blue Sneakers questions

Answered from the same tracked data.