blue shorts for men
Worth a lookShows demand growing +143.0% this quarter, but a small market ($21K/yr) keeps it on the watch list.
Growth
Incredible+143.0%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$19.55avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$7.79–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad10,852.7avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.4%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 124K searches
According to Flapen's Amazon United States niche tracking, blue shorts for men is a $21K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
blue shorts for men market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $20K–$24K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.2%
- Avg brand age
- 42 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
78
Top-5 brand share
54%
Top 20: 87%
Top-5 click share
22%
Top 20: 52%
Open market
41%
- Amazon Essentials23%
- NY Threads11%
- COOFANDY10%
- Hanes5%
- JMIERR5%
- MO GOOD5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +143.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Oct · busiest ÷ quietest = 7.3×
Top blue shorts for men search terms
- blue shorts men52K/yr
- mens blue shorts29K/yr
- blue mens shorts11K/yr
- mens royal blue shorts10K/yr
- royal blue mens shorts8K/yr
- blue shorts for men6K/yr
- men blue shorts5K/yr
- royal blue shorts for men3K/yr
Top blue shorts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Large Royal Blue
NY Threads$9.404.5★5,599 rev
NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Medium Royal Blue
NY Threads$9.194.5★5,599 rev
COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue
COOFANDY$18.764.5★226 rev
MO GOOD Mens Casual Shorts Workout Fashion Comfy Shorts Breathable Big and Tall Shorts (Blue US (30-31))
MO GOOD$19.674.5★10,455 rev
COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets Sky Blue
COOFANDY$22.444.3★159 rev
Newest
by launch date
Wrangler Authentics Mens Classic Cargo Stretch Short Midnight Blue 36
Wrangler Authentics$26.919,735 rev
Mens Business Casual Shorts 7 - Dress & Work Golf Travel | Quick-Dry Lightweight Comfort Fit with Pockets Chambray Blue 30W
Vytroon$18.9555 rev
COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets Sky Blue
COOFANDY$22.44159 rev
COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue
COOFANDY$18.76226 rev
AITLGINVEN Mens Running Shorts 5 Gym Workout Shorts Athletic Short with Zip Pocket Royal Blue M
AITLGINVEN$14.7827 rev
Trending
90-day click momentumMens Business Casual Shorts 7 - Dress & Work Golf Travel | Quick-Dry Lightweight Comfort Fit with Pockets Chambray Blue 30W
Vytroon$18.954.6★
Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Deep Blue 42
Amazon Essentials$16.544.4★
COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue
COOFANDY$18.764.5★
Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34
Amazon Essentials$18.934.4★
COOFANDY Mens Linen Beach Shorts 9 Classic Fit Hybrid Waistband Lightweight Casual Dress Shorts with Pockets Sky Blue
COOFANDY$22.444.3★
What buyers say about blue shorts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Very comfortable”
“Good price”
“Really well made”
“material feels sturdy enough for work around the house”
“Love the pockets”
“Good stretch”
“Color is good”
“lightweight just as described”
“Durable, and is also something that looks nice”
What buyers complain about
“Too loose”
“Poor quality”
“Too much fabric around the legs”
“it wont zip up”
“Not as shown”
“Thin and not as long as we wanted”
“Very see-through”
“Hoping they are new”
“Severe color fade”
“Wish they had a back pocket”
Top return reasons
Common questions
- Is blue shorts for men profitable to sell on Amazon United States?
- The niche generates $21K/yr across 101 tracked products. 10 of 21 products launched in the last 360 days are still selling. 90-day search growth is +143.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the blue shorts for men niche?
- 42 brands and 78 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in blue shorts for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.4% — above our launch gate.
- When does demand for blue shorts for men peak?
- Demand peaks in Jun–Jul–Aug–Oct; the busiest month runs 7.3× the quietest.
- What does it cost to enter the blue shorts for men niche?
- Listings span $7.79–$38.88; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 10,853 reviews — the moat a new listing must climb.