Is blue shorts profitable to sell on Amazon United States?

The niche generates $127K/yr across 133 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +162.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the blue shorts niche?

69 brands and 95 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in blue shorts?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 9.9% — above our launch gate.

When does demand for blue shorts peak?

Demand peaks in Jun–Jul–Oct; the busiest month runs 11.2× the quietest.

What does it cost to enter the blue shorts niche?

Listings span $8.61–$38.98; the average listing price is $18.31 (sweet spot $15–$100). The average incumbent carries 5,568 reviews — the moat a new listing must climb.

blue shorts

Worth a look

Shows demand growing +162.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+162.6%

90-day search growth — must beat 0% to launch

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$18.31

avg listing price — sweet spot $15–$100

Price range

Great$8.61–$38.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$127K

$127K/yr · 857K searches

Review moat

Bad5,567.74

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, blue shorts is a $127K/yr Amazon United States market (857K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jun–Jul–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

blue shorts market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $92K–$110K; units × avg price
Conversion rate: 0.8%
Avg BSR: #486
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 2.4%
Avg brand age: 36 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

69 rising

Sellers

Top-5 brand share

43%

Top 20: 73%

Top-5 click share

23%

Top 20: 42%

Open market

52%

Amazon Essentials10%
BMJL10%
CRZ YOGA9%
ANRABESS8%
EZRUN6%
AugIris5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +162.6% search growth over the last 90 days.

Peak months: Jun, Jul, Oct · busiest ÷ quietest = 11.2×

Open Trend

Top blue shorts search terms

blue shorts women130K/yr +289.5%0.4% conv.
blue shorts224K/yr +125.4%0.2% conv.
royal blue shorts78K/yr +138.0%0.5% conv.
royal blue shorts women50K/yr +185.4%0.4% conv.
blue shorts men53K/yr +125.1%0.2% conv.
light blue shorts54K/yr +87.0%0.1% conv.
blue athletic shorts33K/yr +185.5%0.4% conv.
light blue shorts women31K/yr +112.1%0.1% conv.
mens blue shorts29K/yr +150.2%0.2% conv.
womens blue shorts19K/yr +381.6%0.5% conv.

All search terms

Top blue shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)

EZRUN$19.414.3★63 rev

BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(L RoyalBlue)

BMJL$22.304.4★12,803 rev

AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Royal Blue

AugIris$24.234.5★388 rev

Blooming Jelly Womens Workout Shorts Athletic Running Elastic High Waisted Black Gym Yoga Shorts with Zipper Pockets (Royal Blue Medium)

Blooming Jelly$20.534.5★1,753 rev

CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Sparkle Blue Medium

CRZ YOGA$25.754.6★3,891 rev

Newest

by launch date

GAYHAY Running Shorts for Women - Athletic Quick Dry Sports Womens Shorts High Waisted Gym Workout Black Shorts with Pockets

GAYHAY$11.73194 rev

4mo ago

LOMON Womens Tennis Skort with Pockets High Waist A-Line Mini Athletic Skirt with Shorts Underneath Soft Skorts for Golf Walking Gym (Royal Blue M)

LOMON$13.93188 rev

5mo ago

EZRUN Womens 3 Athletic Shorts High Waisted Split Dolphin Workout Shorts Comfy Mesh Liner for Gym Running Track (Sparkle Blue S)

EZRUN$19.4163 rev

6mo ago

ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Medium Navy Blue

ANRABESS$13.28317 rev

7mo ago

Dokotoo Shorts for Women Elastic Waist Lounge Shorts Comfy Drawstring Lace Trim Blue Short Summer Beach Loose Ruffle Beach Vacation Clothes for Women Large

Dokotoo$12.29505 rev

8mo ago

What buyers say about blue shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit perfect”

Comfort-Overall16%

“Comfortable to wear”

Color8%

“The color is very accurate”

Value For Money4%

“Affordable price”

Quality-Overall4%

“These shorts are nice quality”

Exercise/Sports Suitability4%

“Favorite workout shorts”

Soft Feel4%

“Soft fabric”

Stretchability/Expandability/Elasticity4%

“Just enough stretch”

Weight Light3%

“Very lightweight with good pockets”

Material Quality3%

“Material is soft”

What buyers complain about

Size-Overall31%

“Too small”

Advertised Vs Actual Product6%

“Not as advertised”

Thickness4%

“the stripes are much thicker than the display”

Thin3%

“Thin material”

Quality-Overall3%

“Cheap”

Material Quality3%

“Material was very cheap”

Color2%

“ugly color”

Smell2%

“Strong chemical smell”

Waist Fit1%

“they were a bit big at the waist”

Shape/Style1%

“also not very flattering”

Top return reasons

Size-Overall52%

Waist Fit12%

Length8%

Thigh Fit5%

Material Quality4%

Hip Fit3%

Inseam Fit3%

Color3%

Advertised Vs Actual Product2%

Shape/Style2%

Common questions

Is blue shorts profitable to sell on Amazon United States?: The niche generates $127K/yr across 133 tracked products. 9 of 31 products launched in the last 360 days are still selling. 90-day search growth is +162.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the blue shorts niche?: 69 brands and 95 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in blue shorts?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 9.9% — above our launch gate.
When does demand for blue shorts peak?: Demand peaks in Jun–Jul–Oct; the busiest month runs 11.2× the quietest.
What does it cost to enter the blue shorts niche?: Listings span $8.61–$38.98; the average listing price is $18.31 (sweet spot $15–$100). The average incumbent carries 5,568 reviews — the moat a new listing must climb.