Blue Shoe Polish

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

14.6%

Market size, estimated

$119Ka year

Peak month

November1.7× the quietest month

Top search term

blue shoe polish22K searches a year

Listings sell for $10.83 on average, from $7.62 to $19.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $10.83 that is $5K to $8K a year per listing.

Average price

$10.83under the $15 to $100 sweet spot

Price range

$7.62–$19.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

1.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #57 within Shoe, Jewelry & Watch Accessories. It carries 3,325 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

93%

Out of stock, average day

3.1%

Average rank

#57in Shoe, Jewelry & Watch Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,325per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months