Blue Shirt
MaybeThe top 5 products take only 12% of clicks. But buyers convert on only 0.8% of searches, so Blue Shirt is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $219K/yr1.8M searches / yr
- 90-day growth
- +21.3%search demand this quarter
- Competition
- 12%top-5 click share · 64 brands · 96 sellers
Flapen Score
Blue Shirt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Shirt is stronger. Inside it, weaker.
Market
The Blue Shirt market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Shirt 1.8M times last year and spent an estimated $219K. The top 5 brands take 32% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +21.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $219Ka year
- Peak month
- October3.7× the quietest month
- Top search term
- blue shirt322K searches a year
02 · Price
A sale here is worth $15.29.
Listings sell for $15.29 on average, from $8.01 to $31.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $15.29 that is $0 to $2K a year per listing.
- Average price
- $15.29inside the $15 to $100 sweet spot
- Price range
- $8.01–$31.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 8.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #794 within Tanks & Camis. It carries 4,092 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #794in Tanks & Camis
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 4,092per listing
- Listings tracked
- 182
04 · Newcomers
17 of last year's 55 launches cleared the first-year sales bar.
55 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 55
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Blue Shirt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
64 rising
Sellers
96
Top-5 brand share
32%
Top 20: 72%
Top-5 click share
12%
Top 20: 32%
Open market
64%
- Brand 19%
- Brand 28%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Blue Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 3.7×
Search terms
Top Blue Shirt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue shirt322K/yr
- royal blue tank top118K/yr
- royal blue top178K/yr
- blue blouse139K/yr
- royal blue138K/yr
- cobalt blue tops for women85K/yr
- royal blue shirt women117K/yr
- royal blue shirt99K/yr
- blue shirt women82K/yr
- royal blue blouse70K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Shirt
We read the reviews and the return reasons for every product selling here.
“Size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Shirt questions
Answered from the same tracked data.









