Blue Shawl

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

292K

Growth, 90 days vs prior 90

+50.2%

Conversion, latest week

3.2%

Market size, estimated

$145Ka year

Peak month

May13.8× the quietest month

Top search term

navy blue shawl37K searches a year

Listings sell for $15.58 on average, from $7.81 to $58.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.58 that is $2K to $4K a year per listing.

Average price

$15.58inside the $15 to $100 sweet spot

Price range

$7.81–$58.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

9.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #136 within Scarves & Wraps. It carries 2,421 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#136in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,421per listing

Listings tracked

53

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months