Blue Scarf

Shoppers searched for this 585K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months

585K

Growth, 90 days vs prior 90

+17.9%

Conversion, latest week

3.7%

Market size, estimated

$258Ka year

Peak month

December3.0× the quietest month

Top search term

blue scarf138K searches a year

Listings sell for $11.81 on average, from $4.86 to $58.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $11.81 that is $1K to $3K a year per listing.

Average price

$11.81under the $15 to $100 sweet spot

Price range

$4.86–$58.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

6.1%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #148 within Scarves & Wraps. It carries 1,591 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#148in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,591per listing

Listings tracked

108

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months