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Blue Ruffle Shorts

Fail

An estimated 13.2% of orders come back, so Blue Ruffle Shorts is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$33K/yr210K searches / yr
90-day growth
+76.0%search demand this quarter
Competition
47%top-5 click share · 20 brands · 25 sellers

Flapen Score

Blue Ruffle Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Ruffle Shorts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Ruffle Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Ruffle Shorts 210K times last year and spent an estimated $33K. The top 5 brands take 74% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+76.0%
Conversion, latest week
0.8%
Market size, estimated
$33Ka year
Peak month
October111.9× the quietest month
Top search term
blue ruffle shorts118K searches a year

02 · Price

A sale here is worth $20.14.

Listings sell for $20.14 on average, from $11.69 to $30.55. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.14 that is $0 to $2K a year per listing.

Average price
$20.14inside the $15 to $100 sweet spot
Price range
$11.69–$30.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #7,559 within Lingerie. It carries 488 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
10.8%
Average rank
#7,559in Lingerie
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
488per listing
Listings tracked
39

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Blue Ruffle Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

25

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 80%

Open market

22%

  • Brand 130%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 63%

Demand

Blue Ruffle Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 111.9×

Search terms

Top Blue Ruffle Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue ruffle shorts118K/yr
  • blue bloomers34K/yr
  • blue bloomer shorts22K/yr
  • light blue ruffle shorts25K/yr
  • light blue bloomers8K/yr
  • blue ruffle shorts women3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Ruffle Shorts

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
13.2%of orders come back
“The size small fits as expected for that size range”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Blue Ruffle Shorts questions

Answered from the same tracked data.