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Blue Plaid Pajama Pants Women

Fail

Demand is soft, at -64.3% this quarter, so Blue Plaid Pajama Pants Women is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$32K/yr194K searches / yr
90-day growth
-64.3%search demand this quarter
Competition
52%top-5 click share · 14 brands · 17 sellers

Flapen Score

Blue Plaid Pajama Pants Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Plaid Pajama Pants Women is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Plaid Pajama Pants Women market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Plaid Pajama Pants Women 194K times last year and spent an estimated $32K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-64.3%
Conversion, latest week
0.8%
Market size, estimated
$32Ka year
Peak month
December18.1× the quietest month
Top search term
flannel pj pants for women34K searches a year

02 · Price

A sale here is worth $20.37.

Listings sell for $20.37 on average, from $8.69 to $33.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $20.37 that is $0 to $2K a year per listing.

Average price
$20.37inside the $15 to $100 sweet spot
Price range
$8.69–$33.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #263 within Sleep & Lounge. It carries 5,207 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
15.7%
Average rank
#263in Sleep & Lounge
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,207per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Blue Plaid Pajama Pants Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

17

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 90%

Open market

27%

  • Active Club27%
  • Ashford & Brooks14%
  • Andrew Scott10%
  • PajamaMania9%
  • MoFiz Pjs7%
  • Amazon Essentials7%

Demand

Blue Plaid Pajama Pants Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.1×

Search terms

Top Blue Plaid Pajama Pants Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flannel pj pants for women34K/yr
  • womens flannel pajama bottoms21K/yr
  • women flannel pajama pants13K/yr
  • womens flannel pants21K/yr
  • flannel pajama bottoms women14K/yr
  • flannel pants women12K/yr
  • flannel pj bottoms women10K/yr
  • blue plaid pajama pants women6K/yr
  • flannel lounge pants women9K/yr
  • womens flannel pajama pants with pockets7K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Plaid Pajama Pants Women

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
10.3%of orders come back
“far too long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Blue Plaid Pajama Pants Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data