Is blue masquerade mask profitable to sell on Amazon United States?

The niche generates $28K/yr across 74 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (46/100).

How competitive is the blue masquerade mask niche?

38 brands and 41 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in blue masquerade mask?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Color. The return rate is 11.6% — above our launch gate.

When does demand for blue masquerade mask peak?

Demand peaks in Mar–Apr–May–Oct; the busiest month runs 5.9× the quietest.

What does it cost to enter the blue masquerade mask niche?

Listings span $5.86–$28.09; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 562 reviews — the moat a new listing must climb.

blue masquerade mask

Skip it

High returns (11.6%) — this niche doesn't clear our bar today.

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Good561.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.83

avg listing price — sweet spot $15–$100

Price range

Good$5.86–$28.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 125K searches

Returns

Bad11.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, blue masquerade mask is a $28K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr–May–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

blue masquerade mask market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $35K–$41K; units × avg price
Conversion rate: 1.6%
Avg BSR: #287
Page quality: 0%
Prime: 95%
Sponsored: 74%
Out of stock: 6.9%
Avg brand age: 38 months
Avg seller age: 199 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

26%

Top 20: 63%

Open market

46%

Zinniday16%
SIQUK10%
Geek-M7%
liweiyu7%
MASQ7%
Hoshin6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

Peak months: Mar, Apr, May, Oct · busiest ÷ quietest = 5.9×

Open Trend

Top blue masquerade mask search terms

blue masquerade mask34K/yr -4.3%1.9% conv.
navy blue masquerade mask16K/yr +1.2%1.3% conv.
light blue masquerade mask11K/yr +9.3%1.0% conv.
masquerade mask blue12K/yr +20.4%1.6% conv.
blue masquerade mask for women15K/yr -10.6%2.1% conv.
masquerade mask for women blue10K/yr +3.4%1.5% conv.
royal blue masquerade mask10K/yr -14.8%1.6% conv.
navy masquerade mask7K/yr +5.7%2.2% conv.
dark blue masquerade mask5K/yr +25.0%1.1% conv.
blue masquerade mask for men6K/yr +28.2%2.7% conv.

All search terms

Top blue masquerade mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DIOLUF liweiyu Masquerade Mask Mardi Gras Deecorations Venetian Masks for Womens (Blue-black) 9.44in*4.11in

liweiyu$14.754.6★298 rev

MASQ Brocade Lace Masquerade Ball Mask Pair Burlesque Mardi Gras Birthday Prom Wedding Party (Blue Lace)

MASQ$19.524.4★116 rev

SIQUK Couple Masquerade Masks with Stick Metal Venetian Mask on a Stick Halloween Costume Mask Mardi Gras Mask Masquerade Party Mask for Couples Women and Men Phoenix Tail Black & Blue

SIQUK$13.934.3★650 rev

Geek-M Masquerade Mask for Women/Men Fancy Party Face Mask Venetian Mask for Prom Ball Halloween Mardi Gras (masquerade mask with stick Black+Blue)

Geek-M$15.184.4★360 rev

Blue Masquerade Mask For Women - Lace Masquerade Masks for Masquerade Party Proms Photo Shoot Venetian Party Mardi Gras Halloween & Cosplay - Blue Color - Made in the USA

Luxury Mask$10.254.3★2,837 rev

Newest

by launch date

FABLENOVA Masquerade Mask for Couples Elegant Metal Filigree Venetian Mask with Shiny Rhinestones Mardi Gras Mask for Women & Men-Black and Blue

FABLENOVA$19.085 rev

4mo ago

Zinniday Lace Masquerade Masks for Women - Blue Venetian Antique Mask 1920s 50s Elegant Party Eyemask Feather Flower Halloween Face Mask for Woman Lady Men Cosplay Carnival Renaissance Accessory

Zinniday$14.6040 rev

6mo ago

Zinniday Blue Masquerade Mask for Couples 2 Pcs Venetian Carnival Masks with Women Flower Lace Mask and Men Antique Eyemask 2026 Couple Mask Set for Renaissance Ball Prom Cosplay Party Dress Up

Zinniday$17.767 rev

6mo ago

Flimire Black Masquerade Mask for Women Shiny Crystal Lace Mask Prom Ball Party Face Masks Halloween Costume Masks (Blue)

Flimire$10.5410 rev

8mo ago

Zinniday Feather Blue Masquerade Mask - Halloween Lace Eyemask with Removable Peacock Feathers 1920s 50s Venetian Party Masks for Women Lady Couples Renaissance Cosplay Prom Dress Up

Zinniday$14.7846 rev

8mo ago

What buyers say about blue masquerade mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality”

Color15%

“It is a very nice color combination”

Comfort-Overall11%

“Comfortable”

Advertised Vs Actual Product10%

“As described”

Size-Overall10%

“It fits well”

Durability5%

“High quality and durable”

Value For Money5%

“is definitely worth the money”

Shape/Style3%

“So much prettier in person”

Stretchability/Expandability/Elasticity2%

“His had elastic band”

Weight Light2%

“The one positive thing is that the weight is comfortable”

What buyers complain about

Size-Overall12%

“My wife complained of it fitting too tightly”

Adhesion/Stickiness11%

“Id expect that the butterflies to all be glued on”

Color10%

“I want them to be the same color”

Quality-Overall10%

“Mask was pretty - wand was cheap”

Comfort-Overall7%

“Very uncomfortable”

Sweat Resistance5%

“make you sweat”

Hard Feel5%

“A little stiff”

Durability5%

“The rhinestones and butterflies started falling off as soon as the mask was removed from its wrapper”

Allergies5%

“hated mans - caused redness on skin”

Asymmetry2%

“the mask I received was not symmetrical”

Top return reasons

Size-Overall45%

Color21%

Advertised Vs Actual Product5%

Comfort-Overall4%

Defective Material/Parts3%

Quality-Overall3%