blue mask
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$4.92–$47.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.45avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Review moat
Bad14,264.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, blue mask is a $55K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue mask market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $67K–$81K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
27
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
27%
- SRLLBBY24%
- NNPCBT16%
- Achiou12%
- Litepak9%
- ROXUN7%
- Borje5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top blue mask search terms
- blue mask27K/yr
- blue face mask23K/yr
- blue face masks4K/yr
- face mask blue5K/yr
- blue masks5K/yr
- blue masks disposable 100 pack4K/yr
Top blue mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fishing Neck Gaiter Sun Protection Face Mask Cooling Neck Shield Scarf Cycling Balaclava Bandana for Men and Women (Royal Blue)
SRLLBBY$5.214.5★320 rev
NNPCBT Blue Disposable Face Masks 100 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School
NNPCBT$8.184.7★10,264 rev
Achiou Ski Mask Balaclava Shiesty Motorcycle Summer Ice Silk Thin Breathable UV Protection for Men Women Blue
Achiou$9.594.4★7,491 rev
Litepak 125-Pack Disposable Face Mask Premium Comfort Earloops with Dispenser Box
Litepak$10.054.5★6,474 rev
ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector
ROXUN$7.644.5★2,621 rev
Newest
by launch date
Disposable Face Masks Blue 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor
POQCCT$9.4842 rev
NNPCBT Blue Disposable Face Masks 125 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School
NNPCBT$9.53154,301 rev
Cutewing Royal Blue Neck Gaiter Masks Buffs 10PCS Tube Scarf
Cutewing$14.959,212 rev
NNPCBT Blue Disposable Face Masks 100 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School
NNPCBT$8.1810,264 rev
Fishing Neck Gaiter Sun Protection Face Mask Cooling Neck Shield Scarf Cycling Balaclava Bandana for Men and Women (Royal Blue)
SRLLBBY$5.21320 rev
Trending
90-day click momentum
GVS SPR457 Elipse P100 Dust Half Mask Respirator with replaceable and reusable filters included blue m/l size
GVS$47.434.6★
ROXUN Ski Mask Balaclava Motorcycle Summer Cooling Breathable UV Protector
ROXUN$7.644.5★
LAPCOS K Beauty Aqua Sheet Mask - Nourishing & Hydrating Face Masks with Sea Water & Spirulina Extract for Deep Hydration & Skin Barrier Support - Highly Breathable Sheet Korean Skin Care (Pack of 5)
LAPCOS$18.574.5★
Achiou Ski Mask Balaclava Shiesty Motorcycle Summer Ice Silk Thin Breathable UV Protection for Men Women Blue
Achiou$9.594.4★
Blue Balaclava Blue Ski Mask for Men Full Face Mask Men Shiesty Ski Mask Women Motorcycle Helmet Head Cover Summer Sun UV Protection Football Snowboarding
AILONSHAWN$6.004.3★
What buyers say about blue mask
What buyers praise and complain about, mined from review topics.What buyers love
“Face masks good quality”
“They are affordable”
“Comfortable and sturdy”
“As advertised good fit comfortable”
“As Advertised”
“effective”
“Strong and durable”
“Very easy to use”
“Breathable and comfortable”
“Yes I love them because they are light all around if you are looking for protection yet a soft lighter finish”
What buyers complain about
“Too thick”
“Too small”
“Bad Quality”
“Strong smell”
“Very flimsy”
“The strap breaks everytime I wear one”
“they feel cheaper for some reason”
“The masks do not last”
“False claim of 3 ply. Not 3 ply”
“Too thin”
Top return reasons
Common questions
- Is blue mask profitable to sell on Amazon United States?
- The niche generates $55K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the blue mask niche?
- 17 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in blue mask?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for blue mask peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the blue mask niche?
- Listings span $4.92–$47.43; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 14,265 reviews — the moat a new listing must climb.