Blue Mask
FailShoppers spend an estimated $55K a year here, so Blue Mask is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $55K/yr67K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 65%top-5 click share · 17 brands · 27 sellers
Flapen Score
Blue Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Mask is stronger. Inside it, weaker.
Market
The Blue Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Mask 67K times last year and spent an estimated $55K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $55Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- blue mask27K searches a year
02 · Price
A sale here is worth $13.45.
Listings sell for $13.45 on average, from $4.92 to $47.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $13.45 that is $1K to $3K a year per listing.
- Average price
- $13.45under the $15 to $100 sweet spot
- Price range
- $4.92–$47.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Hiking & Outdoor Recreation. It carries 14,265 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #108in Hiking & Outdoor Recreation
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 14,265per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Blue Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
27
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
27%
- Brand 124%
- Brand 216%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 65%
Demand
Blue Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Blue Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blue mask27K/yr
- blue face mask23K/yr
- blue face masks4K/yr
- face mask blue5K/yr
- blue masks5K/yr
- blue masks disposable 100 pack4K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Mask
We read the reviews and the return reasons for every product selling here.
“Too thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Mask questions
Answered from the same tracked data.









