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Blue Leotard

Fail

An estimated 10.9% of orders come back, so Blue Leotard is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$34K/yr127K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
20%top-5 click share · 26 brands · 39 sellers

Flapen Score

Blue Leotard against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Leotard is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Leotard market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Leotard 127K times last year and spent an estimated $34K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
1.5%
Market size, estimated
$34Ka year
Peak month
August3.9× the quietest month
Top search term
blue leotard33K searches a year

02 · Price

A sale here is worth $17.24.

Listings sell for $17.24 on average, from $9.98 to $27.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.24 that is $0 to $2K a year per listing.

Average price
$17.24inside the $15 to $100 sweet spot
Price range
$9.98–$27.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #984 within Dance. It carries 2,038 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#984in Dance
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,038per listing
Listings tracked
107

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blue Leotard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

39

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

20%

Top 20: 45%

Open market

22%

  • Brand 124%
  • Brand 224%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Blue Leotard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×

Search terms

Top Blue Leotard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue leotard33K/yr
  • light blue leotard girls21K/yr
  • light blue leotard14K/yr
  • royal blue leotard14K/yr
  • royal blue leotard girls14K/yr
  • blue dance leotard6K/yr
  • navy blue leotard girls8K/yr
  • blue ballet leotards for girls7K/yr
  • light blue ballet leotard for girls5K/yr
  • blue dance leotards for girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Leotard

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Size-Overall”
47%of negative reviews mention “Size-Overall”
10.9%of orders come back
“Runs a little big I suggest sizing down”
A buyer, on “Size-Overall”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Leotard questions

Answered from the same tracked data.