Blue Leotard
FailAn estimated 10.9% of orders come back, so Blue Leotard is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $34K/yr127K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 20%top-5 click share · 26 brands · 39 sellers
Flapen Score
Blue Leotard against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Leotard is stronger. Inside it, weaker.
Market
The Blue Leotard market on Amazon at a glance
Shoppers on Amazon United States searched for Blue Leotard 127K times last year and spent an estimated $34K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $34Ka year
- Peak month
- August3.9× the quietest month
- Top search term
- blue leotard33K searches a year
02 · Price
A sale here is worth $17.24.
Listings sell for $17.24 on average, from $9.98 to $27.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.24 that is $0 to $2K a year per listing.
- Average price
- $17.24inside the $15 to $100 sweet spot
- Price range
- $9.98–$27.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 10.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #984 within Dance. It carries 2,038 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #984in Dance
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,038per listing
- Listings tracked
- 107
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Blue Leotard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DIPUG Ballet Leotards for Girls Toddler Dance Leotard Flutter Sleeve and Criss-Cross Back Blue Size 4-6
- Price
- $12.64
- Rating
- 4.8/5
- Reviews
- 7,420
- Age
- 7y ago

Stelle Leotards for Girls Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Royal Blue XL)
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Girls Short Sleeve Dance Active Dress Ballet Leotard Combo with Dance Skirt and Dance Tight (Blue (Adjustable Tie) 110 6 Years)
- Price
- $20.12
- Rating
- 4.8/5
- Reviews
- 141
- Age
- 4y ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Royal Blue 10-11Y)
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Zaclotre Ballet Leotards for Girls Dance Leotards Gymnastics Outfits
- Price
- $12.09
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 1y ago
Trending
estimated 90-day click momentum
Zaclotre Ballet Leotards for Girls Dance Leotards Gymnastics Outfits
- Price
- $14.09
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 1y ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Royal Blue 6-7Y)
- Price
- $17.72
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Daydance Girls Ballet Leotard Camisole Girls Dance Leotard with Adjustable Straps for Ballet Gymnastics
- Price
- $11.10
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Royal Blue 10-11Y)
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Stelle Girls Leotard Ballet Leotards Gymnastics Unitards Sleeveless Tumbling Outfit Undergarment(Blue XL)
- Price
- $16.59
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 1y ago
Newest
by launch date
Stelle Leotards for Girls Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Royal Blue XL)
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Royal Blue 10-11Y)
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Royal Blue 6-7Y)
- Price
- $17.72
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Daydance Girls Ballet Leotard Camisole Girls Dance Leotard with Adjustable Straps for Ballet Gymnastics
- Price
- $11.10
- Rating
- 4.7/5
- Reviews
- 67
- Age
- 1y ago

Stelle Girls Leotards for Dance Blue Mesh Short Sleeve Ballet Leotard Gymnastics Outfits(Blue 140)
- Price
- $15.90
- Rating
- 4.5/5
- Reviews
- 190
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.
Brands
26 rising
Sellers
39
Est. top-5 brand share
72%
Top 20: 97%
Est. top-5 click share
20%
Top 20: 45%
Open market
22%
- Stelle24%
- Capezio24%
- Daydance9%
- Zaclotre8%
- DIPUG7%
- Arshiner5%
Demand
Blue Leotard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×
Search terms
Top Blue Leotard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- blue leotard33K/yr
- light blue leotard girls21K/yr
- light blue leotard14K/yr
- royal blue leotard14K/yr
- royal blue leotard girls14K/yr
- blue dance leotard6K/yr
- navy blue leotard girls8K/yr
- blue ballet leotards for girls7K/yr
- light blue ballet leotard for girls5K/yr
- blue dance leotards for girls3K/yr
Reviews and returns
What reviews say buyers love and hate about Blue Leotard
We read the reviews and the return reasons for every product selling here.
“Runs a little big I suggest sizing down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blue Leotard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









