blue leis
Worth a lookShows demand growing +210.3% this quarter, but a small market ($36K/yr) keeps it on the watch list.
Growth
Incredible+210.3%90-day search growth — must beat 0% to launch
Review moat
Great199.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.44avg listing price — sweet spot $15–$100
Price range
Good$5.85–$34.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$36K$36K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, blue leis is a $36K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
blue leis market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #1,855
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 28 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
24
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Aacehlh41%
- Suncalla13%
- ALIMITOPIA11%
- Sherr6%
- Semato4%
- Beistle4%
Demand & seasonality
Weekly Amazon search volume, last 55 weeks — +210.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 10.9×
Top blue leis search terms
- blue lei14K/yr
- blue leis20K/yr
- blue hawaiian leis5K/yr
- blue leis bulk4K/yr
Top blue leis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)
Aacehlh$7.314.2★150 rev
Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)
Suncalla$10.133.7★33 rev
ALIMITOPIA Hawaiian Hula Leis Dance Wreath Garland Artificial Flowers Fabric Neck Loop for Luau Party Costumes (Blue;4pcs)
ALIMITOPIA$8.474.4★1,537 rev
Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies
Semato$8.394.8★9 rev
Blue Pikake Fabric Lei- 1 pc.
Beistle$6.674.1★41 rev
Newest
by launch dateSuncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)
Suncalla$10.1333 rev
Janinka 50 Pcs Blue Hawaiian Leis for Luau Party Soft Twist Leis 36 Inch Tropical Flower Necklaces for Summer Beach Pool Parties and Tropical Themed Events
Janinka$20.789 rev
PENTA ANGEL Hawaiian Leis Set for Luau Party 4Pcs Tropical Flower Ribbon Lei Necklace for Summer Beach Pool Graduation Dance Party Favor Decoration (Blue)
PENTA ANGEL$5.8535 rev
Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies
Semato$8.399 rev
Mowane Graduation Leis Class of 2026 24 Count Leis for Luau Party Thick and Lush Flower Birthdays Beach Weddings Tropical Party Decorations Blue Black Gold White (24pcs Blue & White)
Mowane$17.5318 rev
Trending
90-day click momentum
JUNEBRUSHS 24 Pack Graduation Leis 2026 Blue and White Hawaiian Luau Flower Leis Graduation Flower Necklace Hawaiian Bulk for Party Supplies Gift Accessories for Women Men
JUNEBRUSHS$15.944.5★
Suncalla 12 Pcs Hawaiian Leis Garland Ruffled Hula Aloha Flower Necklaces Luau Hen Stag Hawaiian Fancy Dress Decorations for Adults Beach Tropical Themed Birthday Summer Party Favors(Blue)
Suncalla$10.133.7★
Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)
Aacehlh$7.314.2★
Semato 4 Pcs Blue Hawaiian Lei Set for Luau Party Flower Leis Garland Headband Bracelets Halloween Costume Hawaiian Accessories Beach Party Supplies
Semato$8.394.8★
Aacehlh Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Perfect Luau Party Supplies for Summer Beach Vacations Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Blue)
Aacehlh$7.164.4★
What buyers say about blue leis
What buyers praise and complain about, mined from review topics.What buyers love
“Not expensive”
“Good gift”
“Gets 2 stars because at least it does have good coloring”
“Quality”
“Perfect for craft item”
“Nice and big unlike others that you get”
What buyers complain about
“Some of them didnt light up”
“broke before the fun run even started”
“Cheap quality”
“Not worth the cost”
“Flimsy and cheap looking”
Top return reasons
Common questions
- Is blue leis profitable to sell on Amazon United States?
- The niche generates $36K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +210.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blue leis niche?
- 13 brands and 24 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in blue leis?
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Quality-Overall. The return rate is 4.4%.
- When does demand for blue leis peak?
- Demand peaks in May–Jun; the busiest month runs 10.9× the quietest.
- What does it cost to enter the blue leis niche?
- Listings span $5.85–$34.66; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 200 reviews — the moat a new listing must climb.