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Blue Leis

Maybe

Search demand grew +210.3% this quarter. But shoppers spend an estimated $36K a year here, so Blue Leis is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$36K/yr43K searches / yr
90-day growth
+210.3%search demand this quarter
Competition
70%top-5 click share · 13 brands · 24 sellers

Flapen Score

Blue Leis against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Leis is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Leis market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Leis 43K times last year and spent an estimated $36K. The top 5 brands take 76% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +210.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+210.3%
Conversion, latest week
5.8%
Market size, estimated
$36Ka year
Peak month
May10.9× the quietest month
Top search term
blue lei14K searches a year

02 · Price

A sale here is worth $14.44.

Listings sell for $14.44 on average, from $5.85 to $34.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.44 that is $0 to $1K a year per listing.

Average price
$14.44under the $15 to $100 sweet spot
Price range
$5.85–$34.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,855 within Accessory Sets. It carries 200 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,855in Accessory Sets
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Blue Leis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

13 falling

Sellers

24

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Brand 141%
  • Brand 213%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Blue Leis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 10.9×

Search terms

Top Blue Leis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue lei14K/yr
  • blue leis20K/yr
  • blue hawaiian leis5K/yr
  • blue leis bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Leis

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
25%of negative reviews mention “Brightness/Shine/Glow”
4.4%of orders come back
“Some of them didnt light up”
A buyer, on “Brightness/Shine/Glow”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Blue Leis questions

Answered from the same tracked data.