blue leggings for girls
Skip itSoft demand (-66.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Good$14.39avg listing price — sweet spot $15–$100
Price range
Good$4.28–$27.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,547.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 178K searches
Growth
Bad-66.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue leggings for girls is a $39K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
blue leggings for girls market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $86K–$115K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 16.4%
- Avg brand age
- 43 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
35
Top-5 brand share
51%
Top 20: 94%
Top-5 click share
26%
Top 20: 59%
Open market
42%
- Auranso13%
- BOOPH12%
- The Children's Place12%
- Stelle7%
- French Toast7%
- Domee6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 11.0×
Top blue leggings for girls search terms
- blue leggings for girls30K/yr
- navy blue leggings for girls30K/yr
- navy leggings for girls26K/yr
- girls navy leggings23K/yr
- girls blue leggings13K/yr
- royal blue leggings for girls7K/yr
- navy leggings girls6K/yr
- navy blue leggings girls5K/yr
- girls navy blue leggings9K/yr
- blue leggings girls6K/yr
Top blue leggings for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
French Toast Girls Solid Leggings Navy 7-8
French Toast$7.704.4★4,163 rev
The Childrens Place Girls Leggings Tidal 5 Pack L (10/12)
The Children's Place$19.634.6★11,234 rev
BOOPH 5 Pack Girls Leggings Full Length Stretchy Pants Cotton Kids Footless Navy 9-10 Years
BOOPH$27.994.7★347 rev
Domee Girls Cotton Leggings Full Length Solid Pants Pack of 3 Navy Blue 8-9 Years (Manufacturer Size 140)
Domee$15.534.5★349 rev
Auranso Toddler Girls Leggings Basic Full Length Cotton Tights Pants Navy1 7-8 Years
Auranso$10.954.5★997 rev
Newest
by launch date
KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 5-6 Years Navy
KEREDA$10.05196 rev
KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 9-10 Years Navy
KEREDA$9.85196 rev
Moozava Girls Athletic Leggings with Pockets Kids High Waisted Dance Pants Yoga Workout Running Cheer Gymnastics Tights L Brilliant Blue
Moozava$15.02110 rev
The Childrens Place girls Leggings Pants Tidal 2 Pack X-Small US
The Children's Place$11.0512,975 rev
The Childrens Place girls Leggings Pants Tidal 2 Pack Large US
The Children's Place$10.4711,234 rev
Trending
90-day click momentumMoozava Girls Athletic Leggings with Pockets Kids High Waisted Dance Pants Yoga Workout Running Cheer Gymnastics Tights L Brilliant Blue
Moozava$15.024.6★
KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 9-10 Years Navy
KEREDA$9.854.4★
KEREDA Girls Flare Leggings School Uniform Pants for Girls Bell Bottoms Cotton Clothes for Kids 5-6 Years Navy
KEREDA$10.054.4★
Auranso Toddler Girls Leggings Basic Full Length Cotton Tights Pants Navy1 7-8 Years
Auranso$10.954.5★
Stelle Girls Athletic Active Dance Tight Legging Pants with Pockets for Running Yoga Workout (Black (2 Side Pocket) 8-9 Years)
Stelle$15.364.7★
What buyers say about blue leggings for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Size was accurate”
“They are very comfortable”
“they are really well made”
“Soft”
“As advertised”
“they have a good elastic”
“Colors are accurate”
“Very comfortable for my dancer to wear on stage or during tumbling”
“There is a deep pocket on each side to carry a key”
“Great for tall thin girls”
What buyers complain about
“they don't have much stretch”
“New Tights Arrived Used”
“Tight and itchy”
“Very thin”
“the 14s dont fit her around the waist”
“The fabric is not a soft cotton even after a couple of washes”
“pilly after they were washed a few times”
“which makes them uncomfortable for all-day wear”
“The material is not soft”
“They also aren't high-waisted”
Top return reasons
Common questions
- Is blue leggings for girls profitable to sell on Amazon United States?
- The niche generates $39K/yr across 86 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -66.7%. Flapen's verdict: Skip it (37/100).
- How competitive is the blue leggings for girls niche?
- 31 brands and 35 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in blue leggings for girls?
- Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Product Condition, Allergies. The return rate is 8.3% — above our launch gate.
- When does demand for blue leggings for girls peak?
- Demand peaks in Oct–Nov; the busiest month runs 11.0× the quietest.
- What does it cost to enter the blue leggings for girls niche?
- Listings span $4.28–$27.99; the average listing price is $14.39 (sweet spot $15–$100). The average incumbent carries 3,547 reviews — the moat a new listing must climb.