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Blue Leggings for Girls

Fail

Demand is soft, at -66.7% this quarter, so Blue Leggings for Girls is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$39K/yr178K searches / yr
90-day growth
-66.7%search demand this quarter
Competition
26%top-5 click share · 31 brands · 35 sellers

Flapen Score

Blue Leggings for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Leggings for Girls is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Leggings for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Leggings for Girls 178K times last year and spent an estimated $39K. The top 5 brands take 51% of clicks. Demand peaks in Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-66.7%
Conversion, latest week
1.5%
Market size, estimated
$39Ka year
Peak month
October11.0× the quietest month
Top search term
blue leggings for girls30K searches a year

02 · Price

A sale here is worth $14.39.

Listings sell for $14.39 on average, from $4.28 to $27.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.39 that is $1K to $4K a year per listing.

Average price
$14.39under the $15 to $100 sweet spot
Price range
$4.28–$27.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #46 within Leggings. It carries 3,547 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#46in Leggings
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,547per listing
Listings tracked
86

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Blue Leggings for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

35

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

26%

Top 20: 59%

Open market

42%

  • Brand 113%
  • Brand 212%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Blue Leggings for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 11.0×

Search terms

Top Blue Leggings for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue leggings for girls30K/yr
  • navy blue leggings for girls30K/yr
  • navy leggings for girls26K/yr
  • girls navy leggings23K/yr
  • girls blue leggings13K/yr
  • royal blue leggings for girls7K/yr
  • navy leggings girls6K/yr
  • navy blue leggings girls5K/yr
  • girls navy blue leggings9K/yr
  • blue leggings girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Leggings for Girls

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Stretchability/Expandability/Elasticity”
8.3%of orders come back
“they don't have much stretch”
A buyer, on “Stretchability/Expandability/Elasticity”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Blue Leggings for Girls questions

Answered from the same tracked data.