blue leggings
Skip itSoft demand (-30.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Price range
Good$5.75–$30.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$126K$126K/yr · 491K searches
Review moat
Bad5,228.06avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue leggings is a $126K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
blue leggings market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $137K–$171K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 10.4%
- Avg brand age
- 39 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
36
Top-5 brand share
45%
Top 20: 91%
Top-5 click share
27%
Top 20: 64%
Open market
49%
- CRZ YOGA16%
- SP3LOPS10%
- NANJI7%
- Blisset7%
- YUDSUD6%
- Ieumaz5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -30.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.4×
Top blue leggings search terms
- blue leggings171K/yr
- blue leggings for women104K/yr
- royal blue leggings73K/yr
- blue yoga pants22K/yr
- royal blue leggings women37K/yr
- royal blue yoga pants12K/yr
- womens blue leggings11K/yr
- leggings blue6K/yr
- bright blue leggings10K/yr
- blue yoga pants for women5K/yr
Top blue leggings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SP3LOPS Yoga Pants with Pockets for Women High Waisted Tummy Control Womens Buttery Soft Yoga Workout Leggings Running Pants Royal Blue
SP3LOPS$25.934.4★1,590 rev
CRZ YOGA Butterlift Leggings 25 Waves Blue Small
CRZ YOGA$30.364.6★3,600 rev
CTHH High Waisted Leggings for Women Tummy Control Soft Workout Yoga Pants Womens Black Leggings for Gym Running(Blue Small-Medium)
CTHH$9.434.2★782 rev
CRZ YOGA Butterluxe Leggings 25 Sparkle Blue Medium
CRZ YOGA$30.264.6★18,251 rev
Blisset High Waist Leggings for Women - Opaque Soft Tummy Control Athletic Pants for Yoga Running Workout and Gym Royal Blue
Blisset$7.354.5★1,149 rev
Newest
by launch date
Amazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Blue Medium
Amazon Essentials$17.7856 rev
CRZ YOGA Secretsculpt Leggings 25 Royal Blues Medium
CRZ YOGA$30.032,449 rev
BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Electric Blue
BAYDI$23.7137 rev
MXYMXY Buttery Soft Second-Skin Mivral High Waisted Yoga Leggings for Women 7/8 Lounge Pants Everyday Wear Azure Blue
MXYMXY$20.7134 rev
Blisset High Waist Leggings for Women - Opaque Soft Tummy Control Athletic Pants for Yoga Running Workout and Gym Royal Blue
Blisset$7.351,149 rev
Trending
90-day click momentumAmazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Blue Medium
Amazon Essentials$17.784.3★
NANJI High Waisted Leggings with Pockets for Women - Tummy Control Buttery Soft Yoga Pants Squat Proof Workout Leggings (L Airy Blue)
NANJI$18.534.2★
MXYMXY Buttery Soft Second-Skin Mivral High Waisted Yoga Leggings for Women 7/8 Lounge Pants Everyday Wear Azure Blue
MXYMXY$20.714.5★
BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Electric Blue
BAYDI$23.714.6★
INGIA No Front Seam Scrunch Butt Leggings 25 Royal Small
INGIA$29.334.4★
What buyers say about blue leggings
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect smooth fit”
“Buttery soft”
“So comfortable”
“Excellent quality”
“Great color”
“Good for the price”
“good stretch”
“Soft material”
“Not see through”
“Love the pockets”
What buyers complain about
“Runs a little big”
“See through”
“Very thin material & cheap”
“Honestly it if werent for the feel of the waist band”
“have a chemical smell”
“They are more of a purple/blue”
“Cheap”
“quite a bit thinner than I expected”
“Very thin material, not compression”
“Thin material”
Top return reasons
Common questions
- Is blue leggings profitable to sell on Amazon United States?
- The niche generates $126K/yr across 63 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the blue leggings niche?
- 33 brands and 36 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in blue leggings?
- Top complaints mined from reviews: Size-Overall, Transparency, Material Quality. The return rate is 6.3% — above our launch gate.
- When does demand for blue leggings peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 6.4× the quietest.
- What does it cost to enter the blue leggings niche?
- Listings span $5.75–$30.44; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 5,228 reviews — the moat a new listing must climb.