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Blue Keychain

Fail

Prices span $3.18–$10.03, mostly outside the sweet spot, so Blue Keychain is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$28K/yr336K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
69%top-5 click share · 15 brands · 43 sellers

Flapen Score

Blue Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Keychain is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Keychain 336K times last year and spent an estimated $28K. The top 5 brands take 69% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
1.1%
Market size, estimated
$28Ka year
Top search term
blue keychain92K searches a year

02 · Price

A sale here is worth $7.34.

Listings sell for $7.34 on average, from $3.18 to $10.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.34 that is $734 to $2K a year per listing.

Average price
$7.34under the $15 to $100 sweet spot
Price range
$3.18–$10.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$734–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #2,961 within Keyrings, Keychains & Charms. It carries 848 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#2,961in Keyrings, Keychains & Charms
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Blue Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

43

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

25%

  • Brand 139%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Blue Keychain search demand

Weekly searches over the year. Pick a range.

8K6KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Blue Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue keychain92K/yr
  • blue bag charm35K/yr
  • blue bag charms17K/yr
  • blue purse charm19K/yr
  • dolphin keychain22K/yr
  • light blue keychain14K/yr
  • keychain blue14K/yr
  • blue keychains14K/yr
  • blue key chain14K/yr
  • dolphin keychains11K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Keychain

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
40%of negative reviews mention “Durability”
1.7%of orders come back
“really easy to break”
A buyer, on “Durability”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Blue Keychain questions

Answered from the same tracked data.