Blue Jacket

Shoppers searched for this 766K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

766K

Growth, 90 days vs prior 90

-33.1%

Conversion, latest week

0.4%

Market size, estimated

$98Ka year

Top search term

blue jacket106K searches a year

Listings sell for $30.45 on average, from $11.08 to $57.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.45 that is $0 to $3K a year per listing.

Average price

$30.45inside the $15 to $100 sweet spot

Price range

$11.08–$57.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #590 within Coats, Jackets & Vests. It carries 6,261 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

2.6%

Average rank

#590in Coats, Jackets & Vests

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

6,261per listing

Listings tracked

250

47 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

47

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months