blue jacket
Skip itHigh returns (12.1%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.45avg listing price — sweet spot $15–$100
Price range
Great$11.08–$57.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 766K searches
Review moat
Bad6,261.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, blue jacket is a $98K/yr Amazon United States market (766K searches/yr). The top 5 brands hold 35% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue jacket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $91K–$122K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #590
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 2.6%
- Avg brand age
- 40 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
106 rising
Sellers
180
Top-5 brand share
35%
Top 20: 66%
Top-5 click share
11%
Top 20: 32%
Open market
63%
- Amazon Essentials8%
- Hanes8%
- PRETTYGARDEN7%
- QINSEN6%
- Zeagoo4%
- COZYFIT4%
Demand
Weekly Amazon search volume, last 37 weeks — -33.1% search growth over the last 90 days.Top blue jacket search terms
- blue jacket106K/yr
- navy blue jacket women67K/yr
- navy blue jacket64K/yr
- blue jacket women73K/yr
- royal blue jacket53K/yr
- blue zip up hoodie56K/yr
- navy jacket42K/yr
- navy jacket women47K/yr
- royal blue jackets for women42K/yr
- light blue jacket36K/yr
Top blue jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QINSEN Womens Full Zip Fleece Jacket Stand Collar Winter Warm Cropped Outwear Baggy Sherpa Short Coat Navy S
QINSEN$38.564.6★2,739 rev
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Athletic-hoodies Navy Medium US
Hanes$12.374.5★2,176 rev
Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies Navy Large US
Hanes$14.594.2★59,813 rev
COZYFIT Scrub Jackets for Woman Zip Front Nurse Jacket 4-Way Stretch Fabric - Navy Blue M
COZYFIT$28.774.4★2,359 rev
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Blue Medium
Amazon Essentials$17.254.5★60,478 rev
Newest
by launch date
Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium
Dnzzs$54.03113 rev
Rapbin Cropped Jacket Women Navy Zip Up Jacket Long Sleeve Workout Active Tops Compression Golf Shirts (Navy S)
Rapbin$19.00563 rev
PRETTYGARDEN Womens Zip Up Y2K Hoodies 2026 Fall Fashion Long Sleeve Hooded Fleece Sweatshirts Casual Jacket Winter Clothes (Navy Blue Medium)
PRETTYGARDEN$31.64237 rev
PINSPARK Womens Cropped Athletic Jackets Workout Long Sleeve Running Jackets Breathable Full Zip Slim Fit Track Jackets with Thumb Holes Royal Blue L
PINSPARK$21.88120 rev
Scrubspro Scrub Jackets long Sleeve Medical Scrub Jackets for Women Zip Front (Royal S)
Scrubspro$30.78459 rev
Trending
90-day click momentumScrubspro Scrub Jackets long Sleeve Medical Scrub Jackets for Women Zip Front (Royal S)
Scrubspro$30.784.3★
90 Degree By Reflex Full Zip Running Track Jacket Lightweight Athletic Slim Fit Jacket with Thumbholes - Dark Navy - Large
90 Degree By Reflex$37.674.5★
TACVASEN Womens Athletic Jackets Lightweight Navy Blue Long Sleeve Shirt Women UV Protection Shirts Full Zip Sun Shirt
TACVASEN$21.704.5★
PRETTYGARDEN 2025 Blazers for Women Business Casual Long Sleeve Lapel Open Front Suit Jacket Work Blazer with Pockets (Navy Large)
PRETTYGARDEN$40.674.2★
QINSEN Womens Full Zip Fleece Jacket Stand Collar Winter Warm Cropped Outwear Baggy Sherpa Short Coat Navy L
QINSEN$38.164.6★
Common questions
- Is blue jacket profitable to sell on Amazon United States?
- The niche generates $98K/yr across 250 tracked products. 1 of 47 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the blue jacket niche?
- 106 brands and 180 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 35% of demand.
- What does it cost to enter the blue jacket niche?
- Listings span $11.08–$57.81; the average listing price is $30.45 (sweet spot $15–$100). The average incumbent carries 6,261 reviews — the moat a new listing must climb.