Is blue hoodie profitable to sell on Amazon United States?

The niche generates $57K/yr across 77 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (38/100).

How competitive is the blue hoodie niche?

29 brands and 88 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in blue hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 7.3% — above our launch gate.

When does demand for blue hoodie peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the blue hoodie niche?

Listings span $8.82–$52.74; the average listing price is $24.08 (sweet spot $15–$100). The average incumbent carries 17,154 reviews — the moat a new listing must climb.

blue hoodie

Skip it

Soft demand (-53.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$24.08

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$8.82–$52.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad17,154.44

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Market size

Bad$57K

$57K/yr · 396K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-53.3%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, blue hoodie is a $57K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

blue hoodie market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,261
Page quality: 0%
Prime: 96%
Sponsored: 82%
Out of stock: 1.1%
Avg brand age: 36 months
Avg seller age: 140 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

29%

Top 20: 59%

Open market

29%

Amazon Essentials22%
Dnzzs14%
Hanes13%
Hatant9%
onlypuff7%
FAIABLE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top blue hoodie search terms

blue sweatshirt114K/yr -52.0%0.5% conv.
light blue hoodie77K/yr -42.2%0.6% conv.
royal blue hoodie women36K/yr -60.1%0.7% conv.
baby blue hoodie26K/yr -44.4%0.4% conv.
royal blue hoodie men23K/yr -61.3%0.9% conv.
electric blue hoodie15K/yr -50.4%0.1% conv.
mens blue hoodie17K/yr -56.7%0.6% conv.
bright blue hoodie14K/yr -63.4%0.1% conv.
cobalt blue hoodie8K/yr -66.3%0.6% conv.
blue hoodies for women8K/yr -54.2%0.0% conv.

All search terms

Top blue hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Bright Blue Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight

Dnzzs$38.084.6★479 rev

Hatant Oversized Hoodie Sweatshirts for Women Couples Heavyweight Hoodies Pullover Vintage Acid Wash Sweaters Hoodies with Pocket Womens Fashion Hoodies Sweatshirts 2026 Blue-S

Hatant$37.854.5★301 rev

onlypuff Plain Hoodies for Women Solid Blue Sweatshirts Kangaroo Pockets Hoodies Blue M

onlypuff$27.564.4★948 rev

Kingsted Light Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Carolina Blue Large)

Kingsted$42.904.4★225 rev

Amazon Essentials Boys Fleece Pullover Hoodie Sweatshirts Light Blue X-Small

Amazon Essentials$12.394.6★10,681 rev

Newest

by launch date

Dnzzs Acid Wash Hoodie Super Soft Sweatshirt for Mens Pullover Oversized Mens Fashion Hoodies & Sweatshirts Vintage Streetwear Baby Blue

Dnzzs$37.79400 rev

6mo ago

Kingsted Light Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Carolina Blue Large)

Kingsted$42.90225 rev

8mo ago

onlypuff Trendy Hoodies Women Crewneck Sweatshirts Cute Workout Drawstring Hoodie Royal Blue S

onlypuff$26.86107 rev

11mo ago

Hatant Oversized Hoodie Sweatshirts for Women Couples Heavyweight Hoodies Pullover Vintage Acid Wash Sweaters Hoodies with Pocket Womens Fashion Hoodies Sweatshirts 2026 Blue-S

Hatant$37.85301 rev

1y ago

Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Bright Blue Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight

Dnzzs$38.08479 rev

1y ago

What buyers say about blue hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall13%

“Nice and comfortable”

Size-Overall13%

“Good fit”

Color12%

“Beautiful color”

Soft Feel12%

“Its super soft on the inside which is why I got these”

Warmth11%

“It makes me feel warm and comfortable”

Quality-Overall7%

“Great quality, fits true to size”

Value For Money7%

“Definitely worth the purchase”

Weight Light4%

“Not overly heavy”

Material Quality4%

“Good material and very comfy”

Thickness2%

“Just thick enough to wear as a lightweight jacket”

What buyers complain about

Size-Overall24%

“Runs small”

Quality-Overall9%

“Cheap and its such an expensive item”

Thickness7%

“It did have a thick feel”

Color6%

“came as red”

Value For Money5%

“Cheap and its such an expensive item”

Pilling/Linting5%

“Started pilling within a couple of months of moderate use”

Product Condition3%

“BUT this one was clearly used”

Material Quality3%

“Horrible material and way to big”

Stitch/Finish/Polish2%

“straight out the wrapper seams already were apart what in the world”

Allergies2%

“This came with a MASSIVE stain and fabric is so light its just itchy and uncomfortable, I am very disappointed”

Top return reasons

Size-Overall56%

Color9%

Material Quality5%

Sleeve Fit4%

Chest Fit3%

Length3%

Waist Fit3%

Thin2%

Advertised Vs Actual Product2%

Width2%

Common questions

Is blue hoodie profitable to sell on Amazon United States?: The niche generates $57K/yr across 77 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -53.3%. Flapen's verdict: Skip it (38/100).
How competitive is the blue hoodie niche?: 29 brands and 88 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in blue hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 7.3% — above our launch gate.
When does demand for blue hoodie peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the blue hoodie niche?: Listings span $8.82–$52.74; the average listing price is $24.08 (sweet spot $15–$100). The average incumbent carries 17,154 reviews — the moat a new listing must climb.