Blue Hat

Shoppers searched for this 489K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months

489K

Growth, 90 days vs prior 90

+27.9%

Conversion, latest week

2.3%

Market size, estimated

$192Ka year

Peak month

October4.5× the quietest month

Top search term

blue hat155K searches a year

Listings sell for $16.86 on average, from $7.96 to $51.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.86 that is $4K to $8K a year per listing.

Average price

$16.86inside the $15 to $100 sweet spot

Price range

$7.96–$51.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

4.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #804 within Baseball Caps. It carries 6,749 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

98%

Out of stock, average day

1.7%

Average rank

#804in Baseball Caps

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

6,749per listing

Listings tracked

65

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months