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Blue Gifts

Fail

The top 5 products take 81% of clicks, so Blue Gifts is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$138K/yr482K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
81%top-5 click share · 7 brands · 23 sellers

Flapen Score

Blue Gifts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Gifts is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Gifts 482K times last year and spent an estimated $138K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
1.9%
Market size, estimated
$138Ka year
Peak month
December4.2× the quietest month
Top search term
blue gifts133K searches a year

02 · Price

A sale here is worth $14.68.

Listings sell for $14.68 on average, from $7.75 to $40.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.68 that is $1K to $4K a year per listing.

Average price
$14.68under the $15 to $100 sweet spot
Price range
$7.75–$40.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #361 within Socks & Hosiery. It carries 7,487 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
2.4%
Average rank
#361in Socks & Hosiery
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
7,487per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Blue Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 219%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Blue Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Blue Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue gifts133K/yr
  • blue gifts for women125K/yr
  • blue gift27K/yr
  • tree hut ocean glow26K/yr
  • blue items24K/yr
  • blue items for gift basket15K/yr
  • light blue gifts15K/yr
  • blue birthday gifts for women13K/yr
  • blue themed gifts15K/yr
  • ocean glow tree hut10K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Gifts

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Smell”
1.1%of orders come back
“overpowering scent”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blue Gifts questions

Answered from the same tracked data.