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Blue Earrings

Maybe

The top 5 brands take only 66% of clicks. But an estimated 4.5% of orders come back, so Blue Earrings is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$467K/yr1.5M searches / yr
90-day growth
+28.6%search demand this quarter
Competition
56%top-5 click share · 18 brands · 24 sellers

Flapen Score

Blue Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Earrings is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Earrings 1.5M times last year and spent an estimated $467K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
2.7%
Market size, estimated
$467Ka year
Peak month
May1.9× the quietest month
Top search term
blue earrings365K searches a year

02 · Price

A sale here is worth $11.85.

Listings sell for $11.85 on average, from $6.35 to $27.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $11.85 that is $9K to $12K a year per listing.

Average price
$11.85under the $15 to $100 sweet spot
Price range
$6.35–$27.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #253 within Earrings. It carries 2,410 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#253in Earrings
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
2,410per listing
Listings tracked
24

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blue Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

27%

  • Brand 123%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Blue Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Blue Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue earrings365K/yr
  • blue earrings for women214K/yr
  • light blue earrings109K/yr
  • navy blue earrings101K/yr
  • royal blue earrings108K/yr
  • navy blue earrings for women58K/yr
  • navy earrings57K/yr
  • blue flower earrings37K/yr
  • light blue earrings for women43K/yr
  • baby blue earrings40K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Earrings

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
34%of negative reviews mention “Size-Overall”
4.5%of orders come back
“stones are tiny”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blue Earrings questions

Answered from the same tracked data.