Blue Dress Shirt Men

Shoppers searched for this 800K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

800K

Growth, 90 days vs prior 90

+16.3%

Conversion, latest week

1.3%

Market size, estimated

$196Ka year

Peak month

April2.2× the quietest month

Top search term

light blue dress shirt men74K searches a year

Listings sell for $19.01 on average, from $10.17 to $36.91. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $19.01 that is $2K to $5K a year per listing.

Average price

$19.01inside the $15 to $100 sweet spot

Price range

$10.17–$36.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

11.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #238 within Button-Down Shirts. It carries 3,032 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#238in Button-Down Shirts

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,032per listing

Listings tracked

89

26 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months