Is blue cropped cardigan profitable to sell on Amazon United States?

The niche generates $48K/yr across 85 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Skip it (46/100).

How competitive is the blue cropped cardigan niche?

30 brands and 37 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in blue cropped cardigan?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 10.2% — above our launch gate.

What does it cost to enter the blue cropped cardigan niche?

Listings span $13.14–$34.54; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 5,315 reviews — the moat a new listing must climb.

blue cropped cardigan

Skip it

High returns (10.2%) — this niche doesn't clear our bar today.

Competition

Great22%

top-5 click share — an open shelf

Avg price

Great$21.28

avg listing price — sweet spot $15–$100

Price range

Great$13.14–$34.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,315.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$48K

$48K/yr · 145K searches

Returns

Bad10.2%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, blue cropped cardigan is a $48K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

blue cropped cardigan market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $32K–$43K; units × avg price
Conversion rate: 1.6%
Avg BSR: #118
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.8%
Avg brand age: 32 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

68%

Top 20: 94%

Top-5 click share

22%

Top 20: 47%

Open market

27%

Amazon Essentials29%
Casuashion12%
GRACE KARIN11%
LETDIOSTO11%
Trendy Queen5%
NILOUFO5%

Demand

Weekly Amazon search volume, last 12 weeks — +17.0% search growth over the last 90 days.

Open Trend

Top blue cropped cardigan search terms

blue cropped cardigan13K/yr +7.4%0.3% conv.
navy sweater cardigan7K/yr +229.7%0.8% conv.
light blue cropped cardigan9K/yr +16.8%0.6% conv.
navy cropped cardigan9K/yr +80.5%1.3% conv.
navy blue cropped cardigan9K/yr +53.4%0.8% conv.
navy blue sweater women cardigan7K/yr +210.3%0.7% conv.
light blue sweater cardigan7K/yr +58.0%0.5% conv.
navy blue cardigan sweater8K/yr +6.6%0.8% conv.
navy blue lightweight cardigan5K/yr +131.5%0.3% conv.
sky blue cardigan for women6K/yr +2.2%0.4% conv.

All search terms

Top blue cropped cardigan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs Navy

Casuashion$20.404.3★593 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Blue Medium

Amazon Essentials$14.404.4★19,543 rev

Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Blue Large

Amazon Essentials$15.454.4★19,543 rev

LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Light Blue S

LETDIOSTO$24.694.6★1,003 rev

Amazon Essentials Womens Relaxed Fit Midweight Cardigan Sweater Navy Large

Amazon Essentials$23.694.4★1,367 rev

Newest

by launch date

GRACE KARIN Womens Blue Cropped Cardigan Sweater 3/4 Sleeve Lightweight Shrugs Trendy Business Casual Fall Outfit Teacher Must Haves

GRACE KARIN$23.75380 rev

5mo ago

NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve

NILOUFO$18.35188 rev

8mo ago

Arach&Cloz Womens Cardigan Sweaters 2026 Soft Layering Essential Knit Long Sleeve Crew Neck Button Down Lightweight Top Fashion Outfits Summer Spring Business Casual Work Navy M

Arach&Cloz$28.60655 rev

10mo ago

LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Light Blue S

LETDIOSTO$24.691,003 rev

1y ago

LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Light Blue L

LETDIOSTO$24.651,003 rev

1y ago

What buyers say about blue cropped cardigan

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“The size I ordered fit beautifully”

Quality-Overall12%

“Very nice quality and soft”

Color11%

“The colors are beautiful”

Soft Feel8%

“Nice, soft material”

Weight Light7%

“Nice lightweight”

Comfort-Overall4%

“very comfortable”

Value For Money4%

“Reasonable price”

Material Quality4%

“Nice material”

Shape/Style3%

“The style of sweater is what I like the best”

Warmth3%

“great for cool summer nights”

What buyers complain about

Size-Overall23%

“Runs a little small”

Quality-Overall6%

“Too thin and low quality”

Durability5%

“quickly unraveled”

Color4%

“The color was nothing like the picture”

Material Quality4%

“This is totally nylon”

Allergies3%

“Itchiness”

Stitch/Finish/Polish3%

“Comes apart at the seam in the sleeve”

Thin2%

“Thin, made big”

Sleeve Fit2%

“the sleeve length just didnt work for me”

Thickness2%

“Its very thin”

Top return reasons

Size-Overall52%

Color9%

Length6%

Material Quality5%

Sleeve Fit5%

Chest Fit4%

Thin3%

Shoulder Fit2%

Shape/Style2%

Advertised Vs Actual Product2%

Common questions

Is blue cropped cardigan profitable to sell on Amazon United States?: The niche generates $48K/yr across 85 tracked products. 2 of 25 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Skip it (46/100).
How competitive is the blue cropped cardigan niche?: 30 brands and 37 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in blue cropped cardigan?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 10.2% — above our launch gate.
What does it cost to enter the blue cropped cardigan niche?: Listings span $13.14–$34.54; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 5,315 reviews — the moat a new listing must climb.