Blue Coat

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

244K

Growth, 90 days vs prior 90

-74.5%

Conversion, latest week

0.3%

Market size, estimated

$30Ka year

Peak month

October15.1× the quietest month

Top search term

blue coat39K searches a year

Listings sell for $48.74 on average, from $14.85 to $171.79. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $48.74 that is $0 to $5K a year per listing.

Average price

$48.74inside the $15 to $100 sweet spot

Price range

$14.85–$171.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

20.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #2,101 within Coats, Jackets & Vests. It carries 1,479 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

8.3%

Average rank

#2,101in Coats, Jackets & Vests

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,479per listing

Listings tracked

204

38 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months