Blue Christmas Stockings

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.8%

Market size, estimated

$55Ka year

Peak month

December69.7× the quietest month

Top search term

blue thigh high stockings18K searches a year

Listings sell for $11.58 on average, from $4.77 to $46.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.58 that is $0 to $1K a year per listing.

Average price

$11.58under the $15 to $100 sweet spot

Price range

$4.77–$46.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #13,339 within Socks & Hosiery. It carries 2,370 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

18.6%

Average rank

#13,339in Socks & Hosiery

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

2,370per listing

Listings tracked

59

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months