Blue Cape

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+10.5%

Conversion, latest week

3.1%

Market size, estimated

$87Ka year

Peak month

October10.2× the quietest month

Top search term

blue cape68K searches a year

Listings sell for $18.09 on average, from $8.66 to $45.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.09 that is $0 to $2K a year per listing.

Average price

$18.09inside the $15 to $100 sweet spot

Price range

$8.66–$45.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #177 within Robes, Capes & Jackets. It carries 1,025 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

98%

Out of stock, average day

9.2%

Average rank

#177in Robes, Capes & Jackets

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,025per listing

Listings tracked

60

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months