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Blue Cap and Gown

Maybe

Search demand grew +150.0% this quarter. But shoppers spend an estimated $29K a year here, so Blue Cap and Gown is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$29K/yr102K searches / yr
90-day growth
+150.0%search demand this quarter
Competition
43%top-5 click share · 19 brands · 22 sellers

Flapen Score

Blue Cap and Gown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Cap and Gown is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Cap and Gown market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Cap and Gown 102K times last year and spent an estimated $29K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +150.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+150.0%
Conversion, latest week
1.4%
Market size, estimated
$29Ka year
Peak month
May9.5× the quietest month
Top search term
blue cap and gown28K searches a year

02 · Price

A sale here is worth $19.92.

Listings sell for $19.92 on average, from $14.02 to $28.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $19.92 that is $0 to $2K a year per listing.

Average price
$19.92inside the $15 to $100 sweet spot
Price range
$14.02–$28.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6,343 within Shops. It carries 2,917 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6,343in Shops
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,917per listing
Listings tracked
42

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Blue Cap and Gown products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

22

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 77%

Open market

28%

  • OSBO GradSeason22%
  • Newrara18%
  • SAMDEEMI9%
  • FtyFty9%
  • GraduationMall9%
  • GraduatePro5%

Demand

Blue Cap and Gown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 9.5×

Search terms

Top Blue Cap and Gown search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue cap and gown28K/yr
  • royal blue cap and gown20K/yr
  • blue graduation gown14K/yr
  • royal blue cap and gown 202612K/yr
  • royal blue graduation gown5K/yr
  • cap and gown blue6K/yr
  • blue cap and gown 20269K/yr
  • royal blue graduation cap and gown5K/yr
  • blue graduation cap and gown5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Cap and Gown

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
4.9%of orders come back
“rather large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Blue Cap and Gown questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data