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Blue Cap and Gown

Maybe

Search demand grew +150.0% this quarter. But shoppers spend only $29K a year here, so Blue Cap and Gown is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$29K/yr102K searches / yr
90-day growth
+150.0%search demand this quarter
Competition
43%top-5 click share · 19 brands · 22 sellers

Flapen Score

Blue Cap and Gown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Cap and Gown is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Profitability

Is Blue Cap and Gown profitable on Amazon?

Blue Cap and Gown is a $29K a year market on Amazon United States, with 102K searches a year. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 102K times a year and 1.4% buy. Search demand moved +150.0% in 90 days, so the market is growing into its $29K a year.

Search volume
102K
Search growth, 90 days
+150.0%
Conversion
1.4%
Market size
$29K

02 · Money

The money is thin.

Shoppers bought 1K to 2K units at $19.92 on average, 0 to 100 per product. Units times price is $25K to $30K a year.

Units sold
1K–2K
Units per product
0–100
Average price
$19.92
Units × price
$25K–$30K

03 · Shelf

Sellers turn over faster than brands.

The average listing ranks #6,343. 100% of listings ship Prime. 90% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 39 months and the average seller for 205 days.

Average BSR
#6,343
Prime
100%
Sponsored
90%
Out of stock
0.0%
Average brand age
39 months
Average seller age
205 days

Products

Top Blue Cap and Gown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$5K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

43%

Top 20: 77%

Open market

28%

  • OSBO GradSeason22%
  • Newrara18%
  • SAMDEEMI9%
  • FtyFty9%
  • GraduationMall9%
  • GraduatePro5%

Demand

Blue Cap and Gown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 9.5×

Search terms

Top Blue Cap and Gown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue cap and gown28K/yr
  • royal blue cap and gown20K/yr
  • blue graduation gown14K/yr
  • royal blue cap and gown 202612K/yr
  • royal blue graduation gown5K/yr
  • cap and gown blue6K/yr
  • blue cap and gown 20269K/yr
  • royal blue graduation cap and gown5K/yr
  • blue graduation cap and gown5K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Cap and Gown

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.48

rather large

The hat was almost too small for his head

Advertised Vs Actual Product25%−0.17

So Id say false info based on pics

Not as dark as the picture shows

Color8%−0.09

It looks darker in the picture

its a little lighter colored

Value For Money8%−0.02

they can lower the price a little bit

Transparency4%+0.20

But not light enough to see through

Love

Size-Overall38%+0.48

Good fit

Fit my 6yr old perfectly

Fit my 5 year old just right

Quality-Overall35%+4.02

Good quality

was made very well

Decent quality came fast

Color11%−0.09

Nicely made and right color

Otherwise its a nice royal blue color with 2026 tassel

Color was not off at all to what the school provided for $50 saved me money Im very satisfied

Advertised Vs Actual Product6%−0.17

As described

Value For Money3%−0.02

Very good price for this

Excellent price and fit

Return

4.9% Return rate 70% Fixable by listing

Size-Overall49%▆▆▇▇██

rather large

The hat was almost too small for his head

Length23%█▆▅▆▇▇
Color9%▅▄█▆▅▄

It looks darker in the picture

its a little lighter colored

Sleeve Fit4%▄▅▃█▄▄
Advertised Vs Actual Product2%▃▄▆█▅▇

So Id say false info based on pics

Not as dark as the picture shows

FAQ

Common Blue Cap and Gown questions

Answered from the same tracked data.