Skip to content

Blue Bra

Maybe

The top 5 products take only 10% of clicks. But an estimated 9.8% of orders come back, so Blue Bra is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$72K/yr389K searches / yr
90-day growth
+56.4%search demand this quarter
Competition
10%top-5 click share · 61 brands · 110 sellers

Flapen Score

Blue Bra against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blue Bra is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blue Bra market on Amazon at a glance

Shoppers on Amazon United States searched for Blue Bra 389K times last year and spent an estimated $72K. The top 5 brands take 52% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
+56.4%
Conversion, latest week
1.0%
Market size, estimated
$72Ka year
Top search term
blue bra88K searches a year

02 · Price

A sale here is worth $18.72.

Listings sell for $18.72 on average, from $8.99 to $37.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.

Average price
$18.72inside the $15 to $100 sweet spot
Price range
$8.99–$37.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,100 within Lingerie. It carries 3,300 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#1,100in Lingerie
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
3,300per listing
Listings tracked
242

04 · Newcomers

6 of last year's 81 launches cleared the first-year sales bar.

81 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
81
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Blue Bra products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

$0$721$1K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

110

Est. top-5 brand share

52%

Top 20: 86%

Est. top-5 click share

10%

Top 20: 28%

Open market

47%

  • Avidlove26%
  • As Fairy7%
  • Lilosy6%
  • zossav5%
  • INLYRIC5%
  • HORISUN5%

Search terms

Top Blue Bra search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue bra88K/yr
  • navy blue bra38K/yr
  • blue bralette33K/yr
  • light blue bra34K/yr
  • royal blue bra33K/yr
  • blue lace bra42K/yr
  • navy bra22K/yr
  • baby blue bra13K/yr
  • blue push up bra23K/yr
  • light blue lace bra9K/yr

Reviews and returns

What reviews say buyers love and hate about Blue Bra

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
9.8%of orders come back
“Not a good fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Blue Bra questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data