blue bow tie
Worth a lookShows a fragmented shelf (top 5 take 32% of clicks), but high returns (6.8%) keeps it on the watch list.
Competition
Great32%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+46.9%90-day search growth — must beat 0% to launch
Price range
Good$4.08–$37.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.14avg listing price — sweet spot $15–$100
Review moat
Okay2,713.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$133K$133K/yr · 230K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad6.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, blue bow tie is a $133K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
blue bow tie market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $182K–$243K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.1%
- Avg brand age
- 53 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
24
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
32%
Top 20: 72%
Open market
33%
- HISDERN18%
- JEMYGINS18%
- Tie G U Style13%
- GUSLESON7%
- Barry.Wang7%
- Allegra K5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 5.1×
Top blue bow tie search terms
- blue bow tie91K/yr
- royal blue bow tie44K/yr
- blue bowtie24K/yr
- royal blue bow ties for men22K/yr
- blue bow ties for men21K/yr
- royal blue bowtie8K/yr
- blue bowtie for men7K/yr
- bow tie blue5K/yr
- bow ties for men blue4K/yr
- blue bow ties4K/yr
Top blue bow tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TIE G Solid Color Pre-tied Bow Tie and Pocket Square Sets in Gift Box (Royal Blue)
Tie G U Style$8.184.6★1,096 rev
HISDERN Blue Bow Ties for Men Bowties Pretied Baby Blue Solid Color Classic Satin Bow Tie Formal Business Tuxedo Adjustable Bowtie for Wedding Party
HISDERN$11.404.7★1,682 rev
JEMYGINS Royal Blue Pre-tied Bow Tie Adjustable Bowtie for Men(4)
JEMYGINS$7.984.7★3,512 rev
RBOCOTT Royal Blue Bow Tie for Men Silk Bowtie and Pocket Square with Lapel Pin Cufflinks Set (9)
RBOCOTT$9.994.7★815 rev
Allegra K Pre-Tied Bowknot Bow Tie for Women Adjustable Bowtie Solid Color One Size Royal Blue
Allegra K$7.814.4★122 rev
Newest
by launch date
GUSLESON Mens Royal Blue Vest Tie and Bow Tie Set Formal Waistcoat Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0806-04-3XL)
GUSLESON$29.00151 rev
RBOCOTT Royal Blue Bow Tie for Men Silk Bowtie and Pocket Square with Lapel Pin Cufflinks Set (9)
RBOCOTT$9.99815 rev
JEMYGINS Royal Blue Paisley Bow Tie Pre-tied Bowtie and Pocket Square Cufflinks Lapel Pin Sets for Men(39)
JEMYGINS$13.021,157 rev
JEMYGINS Royal Blue Paisley Bow Tie Pre-tied Bowtie and Pocket Square Cufflinks Lapel Pin Sets for Men(9)
JEMYGINS$12.961,157 rev
TIE G Solid Color Pre-tied Bow Tie and Pocket Square Sets in Gift Box (Royal Blue)
Tie G U Style$8.181,096 rev
Trending
90-day click momentum
GUSLESON Mens Dusty Blue Wedding Bow Tie Set Pre-tied Bowtie and Pocket Square Cufflink (0570-35)
GUSLESON$9.634.7★
GUSLESON Mens Royal Blue Vest Tie and Bow Tie Set Formal Waistcoat Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0806-04-3XL)
GUSLESON$29.004.6★
Barry.Wang Mens Royal Blue Formal Suit Vest V-neck Slim Fit Casual Waistcoat Bowtie Set for Date
Barry.Wang$35.144.4★
TIE G 5pcs Tie Set in Gift Box : Solid Color Necktie Satin Bow Tie Pocket Square Lapel Cuff Links (Royal Blue)
Tie G U Style$14.914.7★
Bow Tie House Bow Ties for Men Cute Navy Blue Boys Bow Tie Expands Our Color Line - Light Sky Deep Natural Blue Bowties Men and Electric Navy Royal Blue Clip on Bow Tie in shop (Large Navy Blue)
Bow Tie House$17.474.7★
What buyers say about blue bow tie
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect color”
“Great quality and easy to adjust”
“Exactly as pictured”
“perfect fit”
“The fabric feels durable”
“This Bow Tie was a great value”
“The product is well designed and perfect fit”
“Its easy to adjust”
“Blended nicely”
“Easy to wear”
What buyers complain about
“Not the right color”
“didn't fit right”
“Cheap garbage, started fraying before it was ever worn”
“Cheap garbage, started fraying before it was ever worn”
“missing pocket square”
“looks very expensive”
“One limitation: this will barely fit 22-inch neck”
“He is thin”
Top return reasons
Common questions
- Is blue bow tie profitable to sell on Amazon United States?
- The niche generates $133K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the blue bow tie niche?
- 21 brands and 24 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in blue bow tie?
- Top complaints mined from reviews: Color, Size-Overall, Quality-Overall. The return rate is 6.8% — above our launch gate.
- When does demand for blue bow tie peak?
- Demand peaks in Apr–May–Sep–Oct; the busiest month runs 5.1× the quietest.
- What does it cost to enter the blue bow tie niche?
- Listings span $4.08–$37.41; the average listing price is $12.14 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.