blue bodycon dress
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (22.4%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.73avg listing price — sweet spot $15–$100
Price range
Great$8.81–$61.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,378.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 372K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad22.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, blue bodycon dress is a $24K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
blue bodycon dress market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $24K–$32K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #1,707
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.8%
- Avg brand age
- 29 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
115 falling
Sellers
123
Top-5 brand share
31%
Top 20: 62%
Top-5 click share
8%
Top 20: 21%
Open market
71%
- BORIFLORS8%
- PRETTYGARDEN6%
- PINSV4%
- Nimsruc4%
- ZESICA4%
- MIYIEONZ3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top blue bodycon dress search terms
- blue bodycon dress72K/yr
- blue party dress76K/yr
- blue party dress for women26K/yr
- blue birthday dress23K/yr
- light blue bodycon dress21K/yr
- royal blue bodycon dress17K/yr
- blue club dress17K/yr
- blue dress sexy16K/yr
- royal blue party dress19K/yr
- sexy navy blue dress for women13K/yr
Top blue bodycon dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BORIFLORS Womens Sexy Bodycon Corset Mini Dresses Square Neck Ruched Sleeveless Club Party Short Dress Small Baby Blue
BORIFLORS$23.684.2★663 rev
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Blue S
ZESICA$49.884.6★211 rev
BORIFLORS Womens Sexy Ruched Bodycon Midi Dresses Square Neck Sleeveless Ruffle Hem Club Party Tank Dress Medium Baby Blue
BORIFLORS$33.514.2★2,346 rev
MIYIEONZ Women Sexy Halter Deep V Neck Ruched Bodycon Dress Summer Side Slit Mesh Hem Cocktail Club Party Small Light Blue Short Mini Dresses
MIYIEONZ$33.184.0★418 rev
YMDUCH Womens Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress Navy Small
YMDUCH$36.214.2★1,075 rev
Newest
by launch dateZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Blue S
ZESICA$49.88211 rev
ForeFair Womens Halter Bodycon Mini Dress Deep V Neck Sexy Backless Tank Dresses Sleeveless Ruched Party Club Dress(XS Royal Blue)
ForeFair$35.0058 rev
PINSV Womens Sleeveless Crew Neck Bodycon Maxi Dress - Stretchy Form Fitting Long Dress for Casual Daily Party Royal Blue XL
PINSV$14.7671 rev
REORIA Womens Sexy Mini Dress Halter Sleeveless Backless Bodycon Criss Cross Ruched Short Dresses Party Night Club Outfits Bellwether Blue Medium
REORIA$33.82138 rev
Nimsruc Women Summer Bodycon Tube Maxi Dress Strapless Casual Party Long Dresses Sexy Sundresses Light Blue M
Nimsruc$14.9267 rev
Trending
90-day click momentumPINSV Womens Sleeveless Crew Neck Bodycon Maxi Dress - Stretchy Form Fitting Long Dress for Casual Daily Party Royal Blue XL
PINSV$14.764.2★
ForeFair Womens Halter Bodycon Mini Dress Deep V Neck Sexy Backless Tank Dresses Sleeveless Ruched Party Club Dress(XS Royal Blue)
ForeFair$35.004.1★
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Blue S
ZESICA$49.884.6★
REORIA Womens Sexy Casual Lounge Slip Long Dress Elegant Wedding Guest Sleeveless Backless Ribbed Bodycon Maxi Dresses Blue Small
REORIA$32.394.5★
PINSV Women Ruched Off Shoulder Dress Bodycon Party Elegant Midi Dresses Royal Blue L
PINSV$36.074.3★
What buyers say about blue bodycon dress
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing fit”
“SO COMFORTABLE”
“Beautiful color”
“Very flattering”
“Material is comfortable”
“Great stretchy material”
“solid quality and the little sparkles in it are my fave”
“Great For The Price”
“Super soft and stretchy”
“color true to what was advertised”
What buyers complain about
“Too short”
“Poor quality material”
“not very well-made”
“Awkward length”
“Not as nice as picture”
“it is thick enough you can not see through it”
“the straps did not come with mine”
“The blue is not bright”
“Looks more expensive than it is”
“Came incredibly wrinkled”
Top return reasons
Common questions
- Is blue bodycon dress profitable to sell on Amazon United States?
- The niche generates $24K/yr across 358 tracked products. 36 of 124 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the blue bodycon dress niche?
- 115 brands and 123 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in blue bodycon dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 22.4% — above our launch gate.
- When does demand for blue bodycon dress peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the blue bodycon dress niche?
- Listings span $8.81–$61.05; the average listing price is $31.73 (sweet spot $15–$100). The average incumbent carries 1,379 reviews — the moat a new listing must climb.