Blue Bob Wig

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

4.5%

Market size, estimated

$131Ka year

Peak month

October16.3× the quietest month

Top search term

blue bob wig91K searches a year

Listings sell for $14.04 on average, from $9.04 to $24.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $14.04 that is $1K to $4K a year per listing.

Average price

$14.04under the $15 to $100 sweet spot

Price range

$9.04–$24.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

7.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #427 within Wigs. It carries 1,906 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#427in Wigs

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

1,906per listing

Listings tracked

43

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months