blue beanie
Skip itSoft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Price range
Good$5.53–$26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.68avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,903.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 172K searches
Growth
Bad-74.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, blue beanie is a $56K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
blue beanie market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #2,134
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 10.8%
- Avg brand age
- 46 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
86
Top-5 brand share
37%
Top 20: 79%
Top-5 click share
23%
Top 20: 53%
Open market
58%
- Gelante10%
- Connectyle9%
- Carhartt8%
- ROXUN6%
- ROYBENS6%
- 55cube5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.1×
Top blue beanie search terms
- blue beanie71K/yr
- light blue beanie22K/yr
- royal blue beanie18K/yr
- baby blue beanie9K/yr
- blue knit hat5K/yr
- bright blue beanie4K/yr
- blue winter hat15K/yr
- blue beanie men9K/yr
- blue beanie women9K/yr
- blue knit beanie2K/yr
Top blue beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Connectyle Outdoor Classic Bassic Men s Warm Winter Hats Daily Thick Knit Cuff Beanie Cap Blue 55 60cm
Connectyle$10.114.6★11,094 rev
55CUBE Winter Beanie Hat for Men Women Warm Thick Cuffed Knit Skull Cap
55cube$13.574.7★1,808 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Aqua Blue
Gelante$7.654.6★1,001 rev
Carhartt Mens Knit Cuffed Beanie Navy One Size
Carhartt$19.974.8★150,550 rev
ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats Blue
ROYBENS$12.534.4★5,122 rev
Newest
by launch date
Home Prefer Mens Beanies Cuffed Knitted Winter Hat Watch Skull Cap Warm Beanie Hat for Men Women Unisex Gifts (US Alpha One Size Bright Blue)
Home Prefer$10.7762 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Dark Blue
Scotamalone$6.1564 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.981,090 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.811,090 rev
SPLASHGRIP Winter Beanie for Men Women Soft Fleece Lined Warm Knit Hat Ski Stocking Hat Thermal Thick Caps Deep Blue
SPLASHGRIP$5.7299 rev
Trending
90-day click momentum
Skull Cap Helmet Liner Beanie Cooling Mesh Cycling Running Hat for Men Women Fits Under Helmets (Black & Dark Blue)
MELASA$11.774.4★
Qeyazhsl Large Head Size Blue Beanie Blue Smurf Hat Men Beanie Women Slouchy Beanie Hat for Accept Customization Including Any Color and Style Winter Warm Fashion Gifts Outdoor Activities
Qeyazhsl$13.974.9★
choshion 100% Cotton Baby Beanie Toddler Boys Girls Kids Winter Hat Knit Winter Warm Cap Newborn Infant Cuffed Caps 0-8 Years Light Blue
choshion$10.714.6★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Aqua Blue
Gelante$7.654.6★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Sky Blue
Gelante$7.634.6★
What buyers say about blue beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and warm”
“Nice snug fit”
“This beanie is very good quality and cute”
“Good for the price”
“Great color”
“Extremely comfortable”
“No sweat in your eyes”
“The material is soft and comfortable, and it fits well without feeling too tight”
“As advertised”
“The material feels light and breathable, making it a great option for casual outdoor use”
What buyers complain about
“Little small”
“But the color is a bit off”
“not as warm as expected”
“thicker than expected”
“Clearly used before”
“This stocking hat smells horrible”
“Hat wont stay on”
“Material not great”
“I was chuffed to find this because acrylic ones make me itch”
“Quality control is lacking”
Top return reasons
Common questions
- Is blue beanie profitable to sell on Amazon United States?
- The niche generates $56K/yr across 87 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -74.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the blue beanie niche?
- 49 brands and 86 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in blue beanie?
- Top complaints mined from reviews: Size-Overall, Color, Warmth. The return rate is 3.8%.
- When does demand for blue beanie peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.1× the quietest.
- What does it cost to enter the blue beanie niche?
- Listings span $5.53–$26.54; the average listing price is $11.68 (sweet spot $15–$100). The average incumbent carries 7,904 reviews — the moat a new listing must climb.