Blue Beanie

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -74.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

172K

Growth, 90 days vs prior 90

-74.2%

Conversion, latest week

2.8%

Market size, estimated

$56Ka year

Peak month

December12.1× the quietest month

Top search term

blue beanie71K searches a year

Listings sell for $11.68 on average, from $5.53 to $26.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $11.68 that is $0 to $1K a year per listing.

Average price

$11.68under the $15 to $100 sweet spot

Price range

$5.53–$26.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.8%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #2,134 within Skullies & Beanies. It carries 7,904 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

97%

Out of stock, average day

10.8%

Average rank

#2,134in Skullies & Beanies

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

7,904per listing

Listings tracked

87

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months