Is blue bathing suit profitable to sell on Amazon United States?

The niche generates $97K/yr across 269 tracked products. 18 of 84 products launched in the last 360 days are still selling. 90-day search growth is +157.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the blue bathing suit niche?

71 brands and 81 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in blue bathing suit?

Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 15.8% — above our launch gate.

What does it cost to enter the blue bathing suit niche?

Listings span $13.14–$37.64; the average listing price is $27.74 (sweet spot $15–$100). The average incumbent carries 1,544 reviews — the moat a new listing must climb.

blue bathing suit

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Growth

Incredible+157.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.74

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Price range

Great$13.14–$37.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,543.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$97K

$97K/yr · 613K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.8%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, blue bathing suit is a $97K/yr Amazon United States market (613K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

blue bathing suit market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $83K–$111K; units × avg price
Conversion rate: 0.6%
Avg BSR: #306
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.5%
Avg brand age: 30 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

71 falling

Sellers

Top-5 brand share

41%

Top 20: 80%

Top-5 click share

10%

Top 20: 27%

Open market

59%

ZAFUL12%
Fanuerg8%
Suvimuga8%
Herseas5%
Zuvebamyo4%
Blooming Jelly4%

Top blue bathing suit search terms

blue bathing suit119K/yr +255.7%0.3% conv.
navy blue bikini70K/yr +213.5%0.5% conv.
light blue bikini72K/yr +79.2%0.6% conv.
royal blue bikini58K/yr +162.3%0.4% conv.
baby blue bikini42K/yr +110.4%0.5% conv.
blue high waisted bikini29K/yr +261.9%0.4% conv.
light blue swimsuits for women31K/yr +138.5%0.3% conv.
light blue swimsuit29K/yr +78.3%0.2% conv.
light blue bathing suit26K/yr +110.4%0.3% conv.
baby blue swimsuits for women23K/yr +116.0%0.2% conv.

All search terms

Top blue bathing suit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Women Two Piece Bikini Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets RoyalBlue S

Suvimuga$26.304.4★13,467 rev

Women Two Piece Bikini Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Navy S

Suvimuga$26.384.4★13,467 rev

Light Blue Women 3 Piece Swimsuits - Sexy Triangle Bikini Sets with Cover Up Halter String Tie Side Bathing Suits M

Daci$24.854.7★420 rev

Women Two Piece Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Lightblue S

Suvimuga$26.424.4★13,467 rev

ZAFUL Womens Triangle Bikini Multiway Fishnet Tie Side Bandeau Halter String Bikini Set Two Piece Swimsuit Bathing Suits (1-Light Blue M)

ZAFUL$27.214.3★481 rev

Newest

by launch date

swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium

swimall$29.9157 rev

4mo ago

SOLY HUX Womens Halter String Bikini Sets High Cut Cheeky Thong Sexy Two Piece Swimsuits Bathing Suit Pure Blue Small

SOLY HUX$31.0924 rev

5mo ago

SUUKSESS Women Sexy One Piece Tummy Control Swimsuit Cutout Backless Slimming Swimwear 2025 Cheeky Side O-Ring Bathing Suit (Sky Blue Medium)

SUUKSESS$34.99227 rev

6mo ago

Zeregos Women Two Piece Bikini Set Halter Triangle Swimsuit Cheeky String Bathing Suits RoyalBlue S

Zeregos$24.21102 rev

7mo ago

Blooming Jelly Womens Sexy 2 Piece Bikini Sets Cheeky High Cut Bathing Suit Color Block Textured U-Wire Swimsuits 2026(M Light Blue)

Blooming Jelly$29.41737 rev

9mo ago

What buyers say about blue bathing suit

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“The fit is very flattering”

Color13%

“Cute color”

Quality-Overall9%

“Bathing suit is good quality”

Comfort-Overall8%

“SO comfortable”

Shape/Style6%

“Very flattering”

Material Quality6%

“Great quality material”

Soft Feel2%

“So soft”

Value For Money2%

“Good value”

Strap/String Quality1%

“Removable straps”

Chest Fit1%

“it had great support in the chest”

What buyers complain about

Size-Overall27%

“Fits poorly”

Chest Fit7%

“Love this bathing suit however it was too small in the bust”

Color6%

“the color faded”

Quality-Overall3%

“cheap”

Shape/Style3%

“Not flattering”

Strap/String Quality2%

“The straps were just a little weird”

Material Quality2%

“The material is not comfortable”

Waist Fit1%

“Waist band digs in”

Durability1%

“Do not recommend this broke immediately”

Stitch/Finish/Polish1%

“it's just the way it was sewn that caused that”

Top return reasons

Size-Overall43%

Chest Fit20%

Waist Fit7%

Hip Fit6%

Shape/Style5%

Color3%

Length3%

Feet Fit3%