Blue Apron

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

4.2%

Market size, estimated

$122Ka year

Peak month

October8.8× the quietest month

Top search term

blue apron79K searches a year

Listings sell for $16.53 on average, from $5.94 to $36.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $16.53 that is $2K to $4K a year per listing.

Average price

$16.53inside the $15 to $100 sweet spot

Price range

$5.94–$36.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #745 within Uniforms, Work & Safety. It carries 4,825 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#745in Uniforms, Work & Safety

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

4,825per listing

Listings tracked

68

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months