Is blue apron profitable to sell on Amazon United States?

The niche generates $122K/yr across 68 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the blue apron niche?

38 brands and 45 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in blue apron?

Top complaints mined from reviews: Water Resistance, Material Quality, Quality-Overall. The return rate is 3.2%.

When does demand for blue apron peak?

Demand peaks in Oct–Nov; the busiest month runs 8.8× the quietest.

What does it cost to enter the blue apron niche?

Listings span $5.94–$36.13; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 4,825 reviews — the moat a new listing must climb.

blue apron

Worth a look

Shows a fragmented shelf (top 5 take 29% of clicks), but a deep review moat (4,825 avg reviews) keeps it on the watch list.

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$16.53

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$5.94–$36.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Market size

Okay$122K

$122K/yr · 176K searches

Review moat

Bad4,824.59

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, blue apron is a $122K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

blue apron market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $165K–$207K; units × avg price
Conversion rate: 4.2%
Avg BSR: #745
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.0%
Avg brand age: 47 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

29%

Top 20: 64%

Open market

34%

Utopia Kitchen19%
Syntus19%
Avalon Kitchen13%
BeLuyi6%
Chef Works5%
AFUN4%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +5.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 8.8×

Open Trend

Top blue apron search terms

blue apron79K/yr +2.5%3.7% conv.
navy blue apron14K/yr +19.1%3.9% conv.
light blue apron16K/yr +7.1%1.7% conv.
blue aprons for women11K/yr +13.7%2.1% conv.
blue aprons8K/yr +32.3%5.1% conv.
blue aprons for adults15K/yr -33.4%5.9% conv.
navy apron7K/yr +38.7%4.4% conv.
royal blue apron5K/yr +30.6%3.4% conv.
apron blue6K/yr -1.0%2.8% conv.
dark blue apron4K/yr +0.8%5.1% conv.

All search terms

Top blue apron products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Syntus Chef Apron for Men Women Kitchen Cooking Apron with Pockets Adjustable Bib Aprons Stain Resistant 1 Pack Nautical Blue

Syntus$10.304.6★631 rev

Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women

Utopia Kitchen$25.344.7★2,242 rev

Syntus 12 Pack Bib Apron Unisex Aprons Adjustable Waterdrop Resistant with 2 Pockets Cooking Kitchen Apron for Chef BBQ Drawing Apron Bulk Nautical Blue

Syntus$29.204.5★5,618 rev

Utopia Kitchen 4 Pack Bib Apron Adjustable with 2 Pockets Water and Oil Resistant Cooking Kitchen Chef Apron for Women Men Blue

Utopia Kitchen$14.864.6★202 rev

BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)

BeLuyi$9.454.6★392 rev

Newest

by launch date

RUSTIQUE LINENS Aqua Blue 100% Cotton Kitchen Apron with 2 Pockets for Men and Women Adjustable Chef Apron for Cooking Baking BBQ Restaurant Use Machine Washable Durable Unisex Bib Apron

RUSTIQUE LINENS$20.61274 rev

8mo ago

NLUS Kitchen Cooking Apron with 3 Pockets Adjustable Bib Apron Chef Aprons for Women Men Navy Blue

NLUS$11.01202 rev

11mo ago

BeLuyi chef apron bib tool apron for man woman cross back straps with 4 pockets for kitchen cooking gardening baking working(Blue)

BeLuyi$9.45392 rev

12mo ago

AFUN Chef Aprons for Women Men with Oversized Pockets 12-Ounce Cotton Canvas Cross Back Water Repellent Apron (Royal Blue)

AFUN$14.851,301 rev

1y ago

Utopia Kitchen 10 Pack Bib Apron Unisex Adjustable Aprons with 2 Pockets Waterdrop Resistant Cooking Kitchen Chef Apron for Men Women Navy

Utopia Kitchen$28.782,242 rev

1y ago

What buyers say about blue apron

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent for the kitchen and good quality”

Value For Money11%

“They are affordable”

Size-Overall10%

“The fit is comfortable for an average size”

Material Quality5%

“Good material and fits comfortably”

Advertised Vs Actual Product4%

“It was as advertised”

Pockets/Compartments4%

“I like the pockets”

Comfort-Overall3%

“Comfortable”

Water Resistance3%

“water resistant”

Color3%

“Perfect Color”

Durability3%

“They are durable”

What buyers complain about

Water Resistance15%

“NOT waterproof”

Material Quality11%

“I didnt like the material its made of”

Quality-Overall10%

“Not well made at all”

Thickness9%

“It is super thick”

Pockets/Compartments5%

“All of the pockets are very shallow”

Strap/String Quality5%

“Loose Straps”

Size-Overall4%

“They run small”

Thin3%

“Too thin, needs to be thicker material”

Value For Money3%

“Not worth it”

Absorbency2%

“definitely not absorbent”

Top return reasons

Material Quality27%

Size-Overall20%

Length8%

Thin8%

Color7%

Quality-Overall5%