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61

blue and white striped dress

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 96Conversion 5Competition 97Returns 0Price range 72Avg price 95Brand share 92Review moat 61Quality gap 88

Competition

Incredible11%

top-5 click share — an open shelf

Growth

Incredible+161.9%

90-day search growth — must beat 0% to launch

Avg price

Incredible$32.41

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good$12.58–$130.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,047.42

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$56K

$56K/yr · 479K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad15.0%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, blue and white striped dress is a $56K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

blue and white striped dress market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$41K–$49K
units × avg price
Conversion rate
0.4%
Avg BSR
#1,671
Page quality
0%
Prime
99%
Sponsored
93%
Out of stock
2.1%
Avg brand age
29 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

73 falling

Sellers

83

Top-5 brand share

43%

Top 20: 81%

Top-5 click share

11%

Top 20: 32%

Open market

54%

  • ANRABESS11%
  • chouyatou9%
  • PRETTYGARDEN7%
  • Milumia7%
  • Caracilia6%
  • utcoco5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +161.9% search growth over the last 90 days.
30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 19.2×

Top blue and white striped dress search terms

  • blue and white striped dress95K/yr
  • blue striped dress59K/yr
  • striped maxi dress54K/yr
  • red striped dress37K/yr
  • striped dresses for women23K/yr
  • pink striped dress30K/yr
  • striped summer dress18K/yr
  • striped maxi dress for women26K/yr
  • striped midi dress18K/yr
  • blue white striped dress15K/yr
All search terms

Top blue and white striped dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5592%$1K3%$2K4%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about blue and white striped dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“accurate fit”

Comfort-Overall15%

“Comfortable, easy to wear”

Material Quality7%

“Lightweight material”

Shape/Style7%

“Really flattering”

Quality-Overall6%

“Excellent quality”

Color4%

“Color is accurate”

Pockets/Compartments4%

“LOVE the pockets”

Weight Light3%

“Lightweight and comfortable”

Soft Feel3%

“Soft fabric”

Value For Money2%

“Good Value”

What buyers complain about

Size-Overall26%

“Too long”

Chest Fit7%

“Too small in the chest”

Material Quality6%

“material is polyester”

Quality-Overall4%

“Quality is cheap”

Shape/Style3%

“Not flattering”

Transparency3%

“See through”

Color2%

“color is off”

Thickness2%

“Thinner than expected material”

Advertised Vs Actual Product2%

“It looks nothing like the photo”

Length2%

“The length is long”

Top return reasons

Size-Overall35%
Chest Fit17%
Length8%
Material Quality7%
Waist Fit7%
Shape/Style5%
Hip Fit3%
Color3%
Shoulder Fit3%
Thin2%

Common questions

Is blue and white striped dress profitable to sell on Amazon United States?
The niche generates $56K/yr across 238 tracked products. 59 of 113 products launched in the last 360 days are still selling. 90-day search growth is +161.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the blue and white striped dress niche?
73 brands and 83 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in blue and white striped dress?
Top complaints mined from reviews: Size-Overall, Chest Fit, Material Quality. The return rate is 15.0% — above our launch gate.
When does demand for blue and white striped dress peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 19.2× the quietest.
What does it cost to enter the blue and white striped dress niche?
Listings span $12.58–$130.72; the average listing price is $32.41 (sweet spot $15–$100). The average incumbent carries 1,047 reviews — the moat a new listing must climb.