blue and white bikini
Worth a lookShows a fragmented shelf (top 5 take 9% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible9%top-5 click share — an open shelf
Growth
Incredible+117.6%90-day search growth — must beat 0% to launch
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.73avg listing price — sweet spot $15–$100
Price range
Great$11.56–$49.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,072.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 665K searches
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blue and white bikini is a $73K/yr Amazon United States market (665K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
blue and white bikini market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #677
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 4.1%
- Avg brand age
- 29 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
74 rising
Sellers
83
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
9%
Top 20: 24%
Open market
61%
- WDIRARA8%
- ZAFUL8%
- MakeMeChic7%
- SOLY HUX7%
- SUUKSESS7%
- Blooming Jelly3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +117.6% search growth over the last 90 days.Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 8.9×
Top blue and white bikini search terms
- polka dot swimsuit176K/yr
- polka dot bathing suit69K/yr
- red polka dot bikini46K/yr
- polka dot swimsuits for women57K/yr
- yellow polka dot bikini64K/yr
- brown polka dot swimsuit28K/yr
- brown polka dot bikini36K/yr
- blue polka dot bikini19K/yr
- polka dot bikini top27K/yr
- polka dot bathing suit for women18K/yr
Top blue and white bikini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MakeMeChic Womens Polka Dots Triangle Thong Bikini Sets Floral Cute Bathing Suit Swimsuits Polka Dots Black Small
MakeMeChic$23.744.2★718 rev
Holipick Women Black Dot Bandeau One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Swimwear M
Holipick$36.344.6★733 rev
MakeMeChic Womens Polka Dots Triangle Bikini Sets Swim Shorts Y2K Leopard Striped Bathing Suit Swimsuit Polka Dots Small
MakeMeChic$28.314.1★141 rev
Sreakeio One Piece Polka Dot Swimsuit for Women Deep V-Neck Full Coverage Bathing Suits Ruffle Trim Tummy Control Swimsuit (Brown M)
Sreakeio$19.883.8★19 rev
Verdusa Womens Polka Dots Bikini Set Halter Triangle Swimsuit 2 Piece Bathing Suit Summer Swimwear Black and White Medium
Verdusa$20.264.0★29 rev
Newest
by launch date
SOLY HUX Womens Polka Dots Bikini Set String Swimsuit Colorblock Dual Straps Halter Tie Side 2 Piece Bathing Suit Blue and Brown Polka Dots Medium
SOLY HUX$30.3348 rev
WDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small
WDIRARA$25.8346 rev
Sreakeio One Piece Polka Dot Swimsuit for Women Deep V-Neck Full Coverage Bathing Suits Ruffle Trim Tummy Control Swimsuit (Brown M)
Sreakeio$19.8819 rev
HATUCRAFT Black Polka Dot Bikini for Women - 2 Piece Swimsuit Triangle Halter Top - High Cut Brazilian Thong Bikini Set Sexy Side Tie Bathing Suit
HATUCRAFT$19.0513 rev
EDOLYNSA Polka Dot Deep V One Piece Swimsuit for Women High Cut Tummy Control Bathing Suit Monokini Beach 1 Piece Swimwear
EDOLYNSA$28.4311 rev
Trending
90-day click momentumWDIRARA Womens Polka Dots 2 Piece Swimsuit Triangle Halter Bikini Set Boyshorts Bathing Suit Light Yellow X-Small
WDIRARA$25.834.3★
EDOLYNSA Polka Dot Deep V One Piece Swimsuit for Women High Cut Tummy Control Bathing Suit Monokini Beach 1 Piece Swimwear
EDOLYNSA$28.434.2★
Herseas Womens High Waisted Two Piece Bikini Sets U Wire Cutout Wide Straps Swim Suit Removable Padded Wire-Free V Neck Bathing Suits Trendy Cruise Essentials Black with White Dots Small
Herseas$27.424.6★
HATUCRAFT Black Polka Dot Bikini for Women - 2 Piece Swimsuit Triangle Halter Top - High Cut Brazilian Thong Bikini Set Sexy Side Tie Bathing Suit
HATUCRAFT$19.054.4★
SOLY HUX Womens Polka Dots Bikini Set String Swimsuit Colorblock Dual Straps Halter Tie Side 2 Piece Bathing Suit Blue and Brown Polka Dots Medium
SOLY HUX$30.333.5★
What buyers say about blue and white bikini
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous Fit”
“Cute style”
“Super comfortable”
“Overall, a great quality set for the price—definitely one of my new favorites”
“SOFT MATERIAL”
“The color is so pretty”
“Reasonable price”
“the design is cute”
“The material has a nice stretch to it”
“True to picture”
What buyers complain about
“Too long”
“is not very well made”
“its way too short in the torso”
“Cheap material”
“I will say the strings are a bit long”
“The yellow isnt super bright”
“the value for the money just isnt there”
“the top was stretched out”
“Too long”
“the back does look kinda weird”
Top return reasons
Common questions
- Is blue and white bikini profitable to sell on Amazon United States?
- The niche generates $73K/yr across 320 tracked products. 52 of 245 products launched in the last 360 days are still selling. 90-day search growth is +117.6%. Flapen's verdict: Worth a look (63/100).
- How competitive is the blue and white bikini niche?
- 74 brands and 83 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in blue and white bikini?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 9.2% — above our launch gate.
- When does demand for blue and white bikini peak?
- Demand peaks in Mar–May–Jun–Jul; the busiest month runs 8.9× the quietest.
- What does it cost to enter the blue and white bikini niche?
- Listings span $11.56–$49.19; the average listing price is $26.73 (sweet spot $15–$100). The average incumbent carries 1,073 reviews — the moat a new listing must climb.