Is blublocker sunglasses profitable to sell on Amazon United States?

The niche generates $81K/yr across 14 tracked products. 90-day search growth is +48.1%. Flapen's verdict: Skip it (39/100).

How competitive is the blublocker sunglasses niche?

3 brands and 4 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in blublocker sunglasses?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 6.8% — above our launch gate.

When does demand for blublocker sunglasses peak?

Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the blublocker sunglasses niche?

Listings span $14.58–$82.88; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.

blublocker sunglasses

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$14.58–$82.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$48.06

avg listing price — sweet spot $15–$100

Growth

Good+48.1%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,705.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$81K

$81K/yr · 59K searches

Returns

Bad6.8%

return rate — above 5% kills the launch gate

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Returns

According to Flapen's Amazon United States niche tracking, blublocker sunglasses is a $81K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

blublocker sunglasses market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $72K–$96K; units × avg price
Conversion rate: 2.8%
Avg BSR: #6,636
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.4%
Avg brand age: 52 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

BluBlocker95%
proSPORTsunglasses3%
Wise Eyewear2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.1% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top blublocker sunglasses search terms

blublocker sunglasses for men14K/yr +85.0%3.4% conv.
blue blocker sunglasses9K/yr +67.6%1.0% conv.
blu blockers men sunglasses9K/yr +56.1%3.0% conv.
blublocker sunglasses8K/yr -1.2%2.5% conv.
blublocker8K/yr +37.9%2.5% conv.
blueblockers5K/yr +31.6%1.5% conv.
blu blockers3K/yr +83.0%2.2% conv.
blublockers3K/yr +34.8%3.3% conv.

All search terms

Top blublocker sunglasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BluBlocker$48.574.6★3,327 rev

BluBlocker$48.704.6★3,327 rev

BluBlocker$48.904.5★1,027 rev

BluBlocker$46.414.6★3,327 rev

BluBlocker$67.414.4★50 rev

Newest

by launch date

BluBlocker Viper Sunglasses 100% UV & Blue Light Protection. Rubberized grip. Comfortable (Black/Polarized Amber)

BluBlocker$67.7020 rev

1y ago

BluBlocker BLACKOUT Original Aviator Sunglasses with Scratch Resistant Lens | Blocks 100% of UVA Rays | Retro | Gender Neutral - for Men Women & Everyone

BluBlocker$48.303,327 rev

1y ago

BluBlocker$67.4150 rev

3y ago

BluBlocker$29.62153 rev

3y ago

BluBlocker Hyde Park Sunglasses Nylon Frames High Resolution Lenses with 100% UV and Blue Light Protection

BluBlocker$48.99130 rev

4y ago

What buyers say about blublocker sunglasses

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Good fit”

Quality-Overall23%

“Quality is solid”

Value For Money9%

“Excellent price”

Durability8%

“Very durable”

Weight Light7%

“Not heavy at all”

Advertised Vs Actual Product5%

“As advertised and reasonable price”

Comfort-Overall5%

“These are extremely comfortable”

Color4%

“The color is a true brown tortoise”

Strength3%

“effective”

Ease Of Use1%

“Useful”

What buyers complain about

Size-Overall26%

“Just too tight”

Advertised Vs Actual Product13%

“it alleges that they are polarized— they are NOT polarized”

Value For Money13%

“Might as well pay up for the real deal”

Weight Heavy7%

“Very heavy”

Comfort-Overall6%

“Uncomfortable”

Material Quality6%

“Very cheap material”

Color4%

“Not dark enough”

Design-Overall4%

“design problem”

Assembly/Installation2%

“very poorly put together”

Shape/Style2%

“Not exactly chic”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product8%

Color5%

Comfort-Overall4%

Shape/Style3%

Transparency2%

Functionality-Overall2%

Value For Money2%

Weight Heavy2%

Quality-Overall2%

Common questions

Is blublocker sunglasses profitable to sell on Amazon United States?: The niche generates $81K/yr across 14 tracked products. 90-day search growth is +48.1%. Flapen's verdict: Skip it (39/100).
How competitive is the blublocker sunglasses niche?: 3 brands and 4 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in blublocker sunglasses?: Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 6.8% — above our launch gate.
When does demand for blublocker sunglasses peak?: Demand peaks in Jul–Aug; the busiest month runs 2.3× the quietest.
What does it cost to enter the blublocker sunglasses niche?: Listings span $14.58–$82.88; the average listing price is $48.06 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.