blood necklace
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great192.75avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.00–$50.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Returns
Bad9.6%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 97K searches
According to Flapen's Amazon United States niche tracking, blood necklace is a $26K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
blood necklace market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$42K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #8,282
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 75%
- Out of stock
- 9.2%
- Avg brand age
- 34 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
36
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
55%
Top 20: 90%
Open market
31%
- PINK TOWN41%
- UNICGIFT8%
- DS. DISTINCTIVE STYLE6%
- Rrdaily5%
- Generic5%
- LIANXUE4%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -16.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 11.3×
Top blood necklace search terms
- blood necklace47K/yr
- blood jewelry11K/yr
- blood drop necklace7K/yr
- blood choker7K/yr
- blood drip necklace8K/yr
- bloody necklace8K/yr
- dripping blood necklace4K/yr
- blood choker necklace4K/yr
Top blood necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gothic Blood Pearl Choker Necklace for Women Vintage Bleeding Rose Flower Necklace Adjustable Dripping Bloody Layered Pearls Necklaces Goth Vampire Blood Drip Necklaces Halloween Birthday Party Jewelry (Black+Red)
PINK TOWN$10.884.1★14 rev
Gothic Blood Pearl Choker Necklace for Women Vintage Bleeding Rose Flower Necklace Adjustable Dripping Bloody Layered Pearls Necklaces Goth Vampire Blood Drip Necklaces Halloween Birthday Party Jewelry (Red1)
PINK TOWN$10.804.1★14 rev
UNICGIFT Medical Alert ID Necklace Laser Engraved Blood THINNER Stainless Steel Tag Pendant with 23.6 inch Chain for Men Women Emergency First Aid
UNICGIFT$14.184.6★1,396 rev
DS. DISTINCTIVE STYLE Vial Necklace Heart Shaped Perfume Bottle Pendant Blood Vial Necklace for Liquid Memorial Jewelry for Ashes Glass Keepsake Urn Necklace for Women
DS. DISTINCTIVE STYLE$9.504.6★165 rev
LIANXUE Red Resin Blood Drop Pendant Necklace - Muiltfunction Bloody Droplet Choker Gift
LIANXUE$6.612.9★12 rev
Newest
by launch date
Bloody Pearls Vampire Necklace - Vampire Jewelry for Women with 4 Layers of Pearls & Bright Red Drop of Blood Jewelry Blood Necklace for Vampire-Themed Costume
SVICHOCHKA$8.7915 rev
Gothic Blood Pearl Choker Necklace for Women Vintage Bleeding Rose Flower Necklace Adjustable Dripping Bloody Layered Pearls Necklaces Goth Vampire Blood Drip Necklaces Halloween Birthday Party Jewelry (Black+Red)
PINK TOWN$10.8814 rev
Gothic Bloody Pearl Necklace for Women Punk Blood Tassel Necklaces Vampire Choker Necklaces Halloween Costume Jewelry (Three Layers Necklace)
Atiptu$10.6249 rev
Rrdaily Gothic Black Red Choker Necklaces for Woman Blood Bead Teardrop Y-Necklace Goth Punk Grunge Accessories Christmas Halloween Jewellery (Red-1)
Rrdaily$9.7771 rev
GZUQRSK Gothic Layered Black Red Choker Necklace Vintage Blood Drop Tassel Pendant Necklace Punk Dark Tear Drop Y Necklace Halloween Necklace Jewelry (red-red necklace)
GZUQRSK$9.526 rev
Trending
90-day click momentum
LPBeads Handmade Natural Gemstone Stretch Elastic 8mm Dragon Bloodstone Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$7.754.5★
Rrdaily Gothic Black Red Choker Necklaces for Woman Blood Bead Teardrop Y-Necklace Goth Punk Grunge Accessories Christmas Halloween Jewellery (Red-1)
Rrdaily$9.774.3★
UNICGIFT Medical Alert ID Necklace Laser Engraved Blood THINNER Stainless Steel Tag Pendant with 23.6 inch Chain for Men Women Emergency First Aid
UNICGIFT$14.184.6★
Gothic Blood Pearl Choker Necklace for Women Vintage Bleeding Rose Flower Necklace Adjustable Dripping Bloody Layered Pearls Necklaces Goth Vampire Blood Drip Necklaces Halloween Birthday Party Jewelry (Red1)
PINK TOWN$10.804.1★
JAGTRADE Necklace Red Resin Blood Drop Necklace Unique Red Resin Pendant Clavicle Chain Muiltfunction Bloody Droplet Choker Necklace Gift
JAGTRADE$6.434.0★
What buyers say about blood necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Nice fit”
“Decent item”
“no issues with anything breaking”
“Better than expected”
“Great value”
“makes a perfect gift”
“Good quality and very comfortable”
“Super cute and looks great”
“It was perfect, great color and fit the theme as intended”
“It fits well and is easy to put on and take off, and the clasps are of good quality”
What buyers complain about
“Broke easily”
“Parts is changing colors”
“as an adult didn't fit”
“Poor instructions”
“Not as pictured”
“:/ the glass is super thin as well”
“Hit against another chain I had on and broke open”
“Only real issue is that I can't get the beads to line up evenly no matter what I do”
“Everything was cheap”
“its very fragile”
Top return reasons
Common questions
- Is blood necklace profitable to sell on Amazon United States?
- The niche generates $26K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the blood necklace niche?
- 21 brands and 36 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in blood necklace?
- Top complaints mined from reviews: Durability, Color, Size-Overall. The return rate is 9.6% — above our launch gate.
- When does demand for blood necklace peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 11.3× the quietest.
- What does it cost to enter the blood necklace niche?
- Listings span $6.00–$50.00; the average listing price is $14.03 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.