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blippi costume

Skip it

Soft demand (-17.7% this quarter) — this niche doesn't clear our bar today.

Market size 33Growth 16Conversion 29Competition 74Returns 21Price range 77Avg price 92Brand share 24Review moat 68Quality gap 23

Avg price

Great$21.78

avg listing price — sweet spot $15–$100

Price range

Great$6.67–$43.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good794.31

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$159K

$159K/yr · 320K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad90%

top-5 brand share — brand-locked demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.2%

return rate — above 5% kills the launch gate

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, blippi costume is a $159K/yr Amazon United States market (320K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

blippi costume market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$131K–$174K
units × avg price
Conversion rate
2.3%
Avg BSR
#3,100
Page quality
0%
Prime
97%
Sponsored
82%
Out of stock
10.5%
Avg brand age
39 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

49

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

7%

  • Blippi53%
  • Disguise15%
  • A&J DESIGN11%
  • Ainuit7%
  • itswordpiz4%
  • Pixellaire3%
  • Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 24.0×

Top blippi costume search terms

  • blippi costume161K/yr
  • blippi costume toddler94K/yr
  • toddler blippi costume13K/yr
  • blippi costume 2t6K/yr
  • blippi costume 3t8K/yr
  • blippi costume 4t5K/yr
  • kids blippi costume4K/yr
  • blippi halloween costume for toddler4K/yr
  • blippi costume 5t4K/yr
  • blippi toddler costume7K/yr
All search terms

Top blippi costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$13K12%$19K16%$25K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about blippi costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall38%

“Fits good”

Quality-Overall25%

“Its nice quality for a dress up costume”

Color5%

“Great color”

Value For Money4%

“Good for the price”

Comfort-Overall4%

“comfortable”

Material Quality3%

“The material is very light”

Stretchability/Expandability/Elasticity2%

“Has has elastic so fits most head sizes and hair types”

Advertised Vs Actual Product2%

“According to the product description”

Weight Light2%

“The glasses and bow tie are lightweight and comfortable to wear”

Fun/Entertainment Experience2%

“Overall, this is an accurate costume set and has provided my kids loads of entertainment”

What buyers complain about

Size-Overall31%

“Weird fit”

Quality-Overall11%

“Not Very Well Made”

Color10%

“The hat is more brown or dull dark orange, the suspenders and tie are neon orange, very bright”

Durability7%

“it breaks with normal use while trying to put it on”

Product Condition6%

“Instead, I received a clearly used product”

Smell3%

“it had a fishy smell when I first took it out of the packaging”

Thickness3%

“Thought it was very thin”

Value For Money3%

“not worth the price”

Material Quality1%

“The glasses are lightweight plastic”

Strength1%

“The glasses are also fairly flimsy”

Top return reasons

Size-Overall65%
Color6%
Length4%
Quality-Overall4%
Advertised Vs Actual Product3%
Material Quality3%
Value For Money2%
Product Condition2%
Defective Material/Parts2%
Chest Fit2%

Common questions

Is blippi costume profitable to sell on Amazon United States?
The niche generates $159K/yr across 39 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (40/100).
How competitive is the blippi costume niche?
12 brands and 49 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in blippi costume?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.2% — above our launch gate.
When does demand for blippi costume peak?
Demand peaks in Sep–Oct; the busiest month runs 24.0× the quietest.
What does it cost to enter the blippi costume niche?
Listings span $6.67–$43.23; the average listing price is $21.78 (sweet spot $15–$100). The average incumbent carries 794 reviews — the moat a new listing must climb.