blippi
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but soft demand (-12.8% this quarter) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.08avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$3.49–$46.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$730K$730K/yr · 2.3M searches
Review moat
Okay2,094.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, blippi is a $730K/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
blippi market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $1.0M–$1.2M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #663
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 87%
- Out of stock
- 14.7%
- Avg brand age
- 36 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
74
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
23%
Top 20: 54%
Open market
11%
- Blippi71%
- eKids5%
- Jay Franco5%
- Zak Designs3%
- AI ACCESSORY INNOVATIONS3%
- Brush Buddies2%
- Open — no brand owns it (12 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Top blippi search terms
- blippi993K/yr
- blippi toys865K/yr
- blippi toy61K/yr
- blippi outfit22K/yr
- blippi shirt44K/yr
- blippi toys for kids 2-487K/yr
- blippi doll33K/yr
- blippi blanket26K/yr
- blippi pajamas25K/yr
- blippi cup17K/yr
Top blippi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.934.5★353 rev
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.924.5★353 rev
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.974.5★353 rev
Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids
Blippi$18.824.7★64 rev
Jay Franco Plush Pillow Buddy Super Soft Polyester Microfiber | Blippi 24 Inches
Jay Franco$30.934.8★22,475 rev
Newest
by launch dateBlippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.93353 rev
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.92353 rev
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.97353 rev
Blippi Boys Original Short Sleeve T-Shirt for Toddlers and Big Kids Blue
Blippi$13.9436 rev
Blippi Toy Phone for Toddler with Built-in Preschool Learning Games Educational Toys for Toddlers (Blippi)
eKids$15.642,514 rev
Trending
90-day click momentumBlippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.934.5★
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.924.5★
Blippi Boys Short Sleeve T-Shirt and French Terry Shorts Set for Toddler and Big Kids
Blippi$18.824.7★
Blippi Boys Short Sleeve T-shirt and Short 2 Piece Set for Toddler 2T to Big Kids
Blippi$19.974.5★
Blippi Toddler Mirrored Sunglasses - Unbreakable Polarized Orange Glasses for Active Kids Ages 2-4 - BPA Free UV Protection
Blippi$27.814.6★
What buyers say about blippi
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“Excellent quality”
“Great Toy”
“vibrant colors”
“Good Value”
“Exactly as described”
“They are very durable”
“Great gift”
“the bristles are soft”
“durable material that fits great”
What buyers complain about
“Made small”
“Overpriced for the quality”
“it breaks with normal use while trying to put it on”
“Not worth the price”
“Doesnt work”
“Water doesnt get inside easily unless its submerged”
“The hat is more brown or dull dark orange, the suspenders and tie are neon orange, very bright”
“Its ok. Daughter didnt like the product the sound was a little loud”
“No absorbency”
“I didnt read the description or reviews”
Top return reasons
Common questions
- Is blippi profitable to sell on Amazon United States?
- The niche generates $730K/yr across 86 tracked products. 3 of 23 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the blippi niche?
- 18 brands and 74 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in blippi?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for blippi peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the blippi niche?
- Listings span $3.49–$46.08; the average listing price is $20.08 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.