Blippi
MaybeThe top 5 products take only 23% of clicks. But demand is soft, at -12.8% this quarter, so Blippi is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 4553
- Market size
- $730K/yr2.3M searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 23%top-5 click share · 18 brands · 74 sellers
Flapen Score
Blippi against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blippi is stronger. Inside it, weaker.
Market
The Blippi market on Amazon at a glance
Shoppers on Amazon United States searched for Blippi 2.3M times last year and spent an estimated $730K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $730K a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $730Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- blippi993K searches a year
02 · Price
A sale here is worth $20.08.
Listings sell for $20.08 on average, from $3.49 to $46.08. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $20.08 that is $10K to $15K a year per listing.
- Average price
- $20.08inside the $15 to $100 sweet spot
- Price range
- $3.49–$46.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #663 within Clothing. It carries 2,094 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 98%
- Out of stock, average day
- 14.7%
- Average rank
- #663in Clothing
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 2,094per listing
- Listings tracked
- 86
04 · Newcomers
3 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Blippi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
74
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
23%
Top 20: 54%
Open market
11%
- Brand 171%
- Brand 25%
- Brand 35%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (12 brands, 11%)
Demand
Blippi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Blippi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- blippi993K/yr
- blippi toys865K/yr
- blippi toy61K/yr
- blippi outfit22K/yr
- blippi shirt44K/yr
- blippi toys for kids 2-487K/yr
- blippi doll33K/yr
- blippi blanket26K/yr
- blippi pajamas25K/yr
- blippi cup17K/yr
Reviews and returns
What reviews say buyers love and hate about Blippi
We read the reviews and the return reasons for every product selling here.
“Made small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Blippi questions
Answered from the same tracked data.









