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Blippi

Maybe

The top 5 products take only 23% of clicks. But demand is soft, at -12.8% this quarter, so Blippi is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$730K/yr2.3M searches / yr
90-day growth
-12.8%search demand this quarter
Competition
23%top-5 click share · 18 brands · 74 sellers

Flapen Score

Blippi against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blippi is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blippi market on Amazon at a glance

Shoppers on Amazon United States searched for Blippi 2.3M times last year and spent an estimated $730K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $730K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.6%
Market size, estimated
$730Ka year
Peak month
December5.2× the quietest month
Top search term
blippi993K searches a year

02 · Price

A sale here is worth $20.08.

Listings sell for $20.08 on average, from $3.49 to $46.08. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $20.08 that is $10K to $15K a year per listing.

Average price
$20.08inside the $15 to $100 sweet spot
Price range
$3.49–$46.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #663 within Clothing. It carries 2,094 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
14.7%
Average rank
#663in Clothing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,094per listing
Listings tracked
86

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blippi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

74

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

23%

Top 20: 54%

Open market

11%

  • Brand 171%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (12 brands, 11%)

Demand

Blippi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Blippi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blippi993K/yr
  • blippi toys865K/yr
  • blippi toy61K/yr
  • blippi outfit22K/yr
  • blippi shirt44K/yr
  • blippi toys for kids 2-487K/yr
  • blippi doll33K/yr
  • blippi blanket26K/yr
  • blippi pajamas25K/yr
  • blippi cup17K/yr

Reviews and returns

What reviews say buyers love and hate about Blippi

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Made small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Blippi questions

Answered from the same tracked data.