Blaze Orange

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

113K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

1.4%

Market size, estimated

$36Ka year

Peak month

November15.5× the quietest month

Top search term

orange camo hat34K searches a year

Listings sell for $22.63 on average, from $4.01 to $98.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.63 that is $0 to $2K a year per listing.

Average price

$22.63inside the $15 to $100 sweet spot

Price range

$4.01–$98.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #4,076 within Baseball Caps. It carries 5,750 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

81%

Out of stock, average day

10.3%

Average rank

#4,076in Baseball Caps

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

5,750per listing

Listings tracked

64

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

57 months