Is blaze cake topper profitable to sell on Amazon United States?

The niche generates $329K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (44/100).

How competitive is the blaze cake topper niche?

8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in blaze cake topper?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 2.5%.

When does demand for blaze cake topper peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the blaze cake topper niche?

Listings span $10.44–$49.36; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.

blaze cake topper

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Incredible$25.69

avg listing price — sweet spot $15–$100

Price range

Great$10.44–$49.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,315.07

avg incumbent reviews — the moat a new listing must climb

Market size

Good$329K

$329K/yr · 1.4M searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.9%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, blaze cake topper is a $329K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

blaze cake topper market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $514K–$642K; units × avg price
Conversion rate: 0.9%
Avg BSR: #522
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 13.1%
Avg brand age: 35 months
Avg seller age: 144 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Blaze45%
JITTERYGIT15%
NKOK14%
Fisher-Price8%
Mattel6%
mcgskl6%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top blaze cake topper search terms

blaze423K/yr +36.0%0.1% conv.
blaze and the monster machines212K/yr +78.7%0.1% conv.
blaze and the monster machines toys413K/yr -32.5%1.7% conv.
blaze toys170K/yr -24.2%1.9% conv.
blaze monster truck45K/yr -1.4%1.9% conv.
blaze monster truck toys30K/yr -41.6%2.5% conv.
blaze and the monster machine24K/yr -56.2%0.5% conv.
blaze toy15K/yr -21.6%2.4% conv.
starla blaze and the monster machines11K/yr -29.7%0.2% conv.
blaze toys for boys 3-5 years old15K/yr -36.1%2.4% conv.

All search terms

Top blaze cake topper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blaze and the Monster Machines Boys Pajama | 100% Cotton Kids Pajamas | Monster Truck Pjs Size 4 White

Blaze$24.894.8★4,795 rev

NKOK Blaze and The Monster Machines (Free-Wheel) 5PK (Blaze Pickle Crusher Stripes & Darington); No Batteries Required; Grippy Tires; STEM; Officially Licensed

NKOK$23.354.7★263 rev

Blaze and The Monster Machine Race Track Set - 117-Piece STEM Playset with Flexible Glow Tracks - Official Nickelodeon Toys for Kids Ages 3 to 8 - Birthday Gifts for Boys & Girls by JitteryGit (Red)

JITTERYGIT$49.363.9★216 rev

Blaze and Crusher Monster Turbo Truck Rechargeable 1:24 Racers Toy - Blaze and the Monster Machines Christmas & Birthday Gifts for Kids Boys and Girls 3-8

JITTERYGIT$26.234.0★60 rev

Fisher-Price Nickelodeon Blaze & The Monster Machines Blaze

Mattel$18.244.5★2,117 rev

Newest

by launch date

Blaze and Crusher Monster Turbo Truck Rechargeable 1:24 Racers Toy - Blaze and the Monster Machines Christmas & Birthday Gifts for Kids Boys and Girls 3-8

JITTERYGIT$26.2360 rev

9mo ago

Blaze and The Monster Machine Race Track Set - 117-Piece STEM Playset with Flexible Glow Tracks - Official Nickelodeon Toys for Kids Ages 3 to 8 - Birthday Gifts for Boys & Girls by JitteryGit (Red)

JITTERYGIT$49.36216 rev

1y ago

mcgskl 6 Pack Monster Truck Toys for Kids - The Monster Machines Die-Cast Vehicles for Boys & Girls

mcgskl$29.2710 rev

1y ago

mcgskl The Monster Machines Toys The Monster Machines Toy Truck & Figure Set - Machines Toys Scooters Car for 3 4 5 6 Year Old Toddlers Kids

mcgskl$27.85107 rev

1y ago

NKOK Blaze and The Monster Machines (Free-Wheel) 5PK (Blaze Pickle Crusher Stripes & Darington); No Batteries Required; Grippy Tires; STEM; Officially Licensed

NKOK$23.35263 rev

2y ago

What buyers say about blaze cake topper

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience29%

“Fun toy”

Quality-Overall24%

“Good quality”

Gifting Purpose14%

“This was a Christmas gift”

Size-Overall5%

“Good fit”

Assembly/Installation3%

“easy to put together”

Design-Overall2%

“loved the Blaze design”

Brightness/Shine/Glow2%

“Glows in the dark”

Color2%

“The colors were bright and fun”

Durability1%

“It will hold up to rough play pretty good”

Advertised Vs Actual Product1%

“Just as described”

What buyers complain about

Durability20%

“Didnt last”

Quality-Overall16%

“I am upset about how low quality it is”

Value For Money11%

“really disappointed for the price paid”

Material Quality8%

“cheap and crappy”

Advertised Vs Actual Product6%

“Not as expected”

Functionality-Overall5%

“Didnt work”

Battery Life4%

“Battery life is poor”

Strength4%

“Very breakable”

Noise Level4%

“It is extremely loud when in use”

Charging3%

“Inconvenient to charge”

Top return reasons

Size-Overall21%

Defective Material/Parts14%

Functionality-Overall11%

Quality-Overall7%

Value For Money5%

Durability5%

Advertised Vs Actual Product5%

Wheel Quality3%

Charging3%

Battery Inclusion3%

Common questions

Is blaze cake topper profitable to sell on Amazon United States?: The niche generates $329K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (44/100).
How competitive is the blaze cake topper niche?: 8 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in blaze cake topper?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 2.5%.
When does demand for blaze cake topper peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the blaze cake topper niche?: Listings span $10.44–$49.36; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 1,315 reviews — the moat a new listing must climb.

blaze cake topper

blaze cake topper market data

Competition & brand share

Demand & seasonality

Top blaze cake topper search terms

Top blaze cake topper products on Amazon

Top sellers

Newest

Trending

What buyers say about blaze cake topper

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Clothing, Shoes & Jewelry