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Blanket with Arms

Fail

Demand is soft, at -72.2% this quarter, so Blanket with Arms is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$24K/yr291K searches / yr
90-day growth
-72.2%search demand this quarter
Competition
24%top-5 click share · 54 brands · 64 sellers

Flapen Score

Blanket with Arms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blanket with Arms is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blanket with Arms market on Amazon at a glance

Shoppers on Amazon United States searched for Blanket with Arms 291K times last year and spent an estimated $24K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-72.2%
Conversion, latest week
0.3%
Market size, estimated
$24Ka year
Peak month
December22.4× the quietest month
Top search term
fuzzy sweater83K searches a year

02 · Price

A sale here is worth $28.02.

Listings sell for $28.02 on average, from $11.25 to $43.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.02 that is $0 to $3K a year per listing.

Average price
$28.02inside the $15 to $100 sweet spot
Price range
$11.25–$43.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #647 within Sweaters. It carries 6,214 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#647in Sweaters
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
6,214per listing
Listings tracked
87

04 · Newcomers

1 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Blanket with Arms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

64

Top-5 brand share

39%

Top 20: 73%

Top-5 click share

24%

Top 20: 52%

Open market

58%

  • Brand 120%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Blanket with Arms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 22.4×

Search terms

Top Blanket with Arms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuzzy sweater83K/yr
  • comfy sweater23K/yr
  • fluffy sweater28K/yr
  • fluffy sweaters for women39K/yr
  • catalonia oversized blanket hoodie18K/yr
  • catalonia6K/yr
  • fuzzy sweaters for women18K/yr
  • catalonia wearable blanket9K/yr
  • cozy tops for women11K/yr
  • womens fuzzy sweater25K/yr

Reviews and returns

What reviews say buyers love and hate about Blanket with Arms

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Warmth”
18%of negative reviews mention “Size-Overall”
8.3%of orders come back
“runs a little small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Blanket with Arms questions

Answered from the same tracked data.