Is blank tees profitable to sell on Amazon United States?

The niche generates $32K/yr across 30 tracked products. 90-day search growth is +23.7%. Flapen's verdict: Skip it (34/100).

How competitive is the blank tees niche?

11 brands and 84 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in blank tees?

Top complaints mined from reviews: Size-Overall, Color, Smell. The return rate is 5.4% — above our launch gate.

What does it cost to enter the blank tees niche?

Listings span $6.62–$46.58; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 3,620 reviews — the moat a new listing must climb.

blank tees

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Price range

Great$6.62–$46.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.70

avg listing price — sweet spot $15–$100

Growth

Good+23.7%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,620.07

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$32K

$32K/yr · 763K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, blank tees is a $32K/yr Amazon United States market (763K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 34/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

blank tees market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $51K–$64K; units × avg price
Conversion rate: 0.3%
Avg BSR: #887
Page quality: 0%
Prime: 57%
Sponsored: 37%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

54%

Top 20: 91%

Open market

Bella + Canvas68%
AUTOMET15%
Memorose5%
BELLA+CANVAS2%
GAYHAY2%
Gildan2%
Open — no brand owns it (5 brands, 5%)

Demand

Weekly Amazon search volume, last 19 weeks — +23.7% search growth over the last 90 days.

Open Trend

Top blank tees search terms

bella canvas tshirt331K/yr +4.9%0.4% conv.
bella canvas tshirt women115K/yr +70.5%0.2% conv.
bella canvas87K/yr +24.7%0.2% conv.
bella and canvas t shirt37K/yr +39.2%0.4% conv.
blank tees19K/yr +22.5%0.0% conv.
soft tshirts17K/yr +37.5%0.1% conv.
bella canvas shirts13K/yr +74.7%0.2% conv.
bella canvas tshirt unisex14K/yr +76.2%0.2% conv.
unisex tshirt12K/yr +42.7%0.0% conv.
soft tshirt12K/yr +43.9%0.1% conv.

All search terms

Top blank tees products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BELLA+CANVAS Adults Unisex Heather CVC T-Shirt (XL) (Black Heather)

Bella + Canvas$8.364.7★1,149 rev

BELLA+CANVAS Adults Unisex Heather CVC T-Shirt (L) (Black Heather)

Bella + Canvas$8.434.7★1,149 rev

AUTOMET Womens Soft Basic Short Sleeve T-Shirt Crew Neck Tops Summer Casual Tee for Spring Shirts Clothes Everyday Wear 02winered L

AUTOMET$7.994.5★6,190 rev

BELLA+CANVAS Womens Relaxed Jersey Short Sleeve Tee

Bella + Canvas$9.064.3★3,190 rev

BELLA+CANVAS Adults Unisex Heather CVC T-Shirt (L) (Athletic Heather Gray)

Bella + Canvas$8.264.7★1,149 rev

Newest

by launch date

Kinglaman 5 Pack Womens Oversized T Shirts Crew Neck Loose Fit Short Sleeve Tshirts Summer Workout Plus Size Tee Tops 1 Black 1 White 1 Army Green 1 Khaki 1 Dark Pink Large

Kinglaman$35.68896 rev

1y ago

GAYHAY Black T Shirts for Women - Short Sleeve Spring Summer Tops Soft Basic Tees Beach Vacation Clothes for Casual 2026

GAYHAY$6.621,702 rev

1y ago

Memorose Womens Short Sleeve Tops Summer T Shirts Round Neck Casual Fashion Basic Tee

Memorose$8.763,332 rev

2y ago

BELLA+CANVAS Ladies Relaxed Triblend V-Neck T-Shirt

Bella + Canvas$9.671,187 rev

3y ago

AUTOMET Womens Soft Basic Short Sleeve T-Shirt Crew Neck Tops Summer Casual Tee for Spring Shirts Clothes Everyday Wear 02winered L

AUTOMET$7.996,190 rev

4y ago

What buyers say about blank tees

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits perfect”

Comfort-Overall16%

“Nice and comfortable”

Soft Feel15%

“So soft”

Quality-Overall7%

“Quality shirts”

Color6%

“Colors are great and versatile”

Material Quality5%

“Comfortable material”

Weight Light4%

“They are very light weight and breathable”

Value For Money3%

“Great Value”

Exercise/Sports Suitability2%

“Perfect for lounging, running errands, and going to the gym”

Warmth2%

“upcoming summer weather they are so good for hot weather you feel cool”

What buyers complain about

Size-Overall18%

“Runs small”

Color16%

“Color lost”

Smell8%

“This has a smell that is unending”

Quality-Overall6%

“Not good quality”

Material Quality6%

“The material is like the same material leggings are made from”

Sleeve Fit3%

“Sleeves are too long”

Wrinkles3%

“Wrinkle”

Gap/Hole3%

“Arrived with a hole”

Advertised Vs Actual Product3%

“Doesn't look like the picture advertised”

Comfort-Overall2%

“I definitely could not work comfortably in them”

Top return reasons

Size-Overall45%

Material Quality13%

Length10%

Chest Fit6%

Color4%

Thin4%